A short YouTube talk by Jeff For Local Marketing arguing that traditional ‘soap operas’—originally serialized daytime TV programs sponsored by soap brands to reach homemakers—are seeing a modern comeback in the form of podcasting, which the speaker frames as a contemporary equivalent marketing vehicle.
And today I want to talk to you about something that I think it was something very common. A long time ago, it died out and we're making it have a comeback. What does that mean? Well, I don't know if you remember, there are things called soap operas now. If you have a little gray hair or, you know, you're still in college, you're probably watching some soap operas on tv. Well, I don't know if you realize this, but soap operas were called soap operas for one reason. They were designed and promoted by soap companies so they could advertise to the housewives who are at home during the day. They would watch the soap. They would watch these soap operas, these episodes that were spots. Excuse me, sponsored by Tide. Sponsored by whatever, whatever the, the, the, the cleaning products of the day were. And so what happened is there would be an association of, hey, it's the days of our lives or the rich. What.
I can't remember the names of them, but the Days of our Lives and it's sponsored by. And then we would associate that. So the idea was it was a way for them to sell their soap. Well, I think there's a modern day version of it and it's called podcasting.
