Jeff (Jeff For Local Marketing) discusses helping local business owners begin using artificial intelligence by first assessing their current awareness and needs. He emphasizes meeting customers where they are—using simple, concrete examples and basic demonstrations—because many owners are unaware such AI tools (voice agents, workflow automation, SOP writing) even exist.
And as I said when I met with these friends yesterday, we're talking about, hey, how do we get this message out there that we really just want to help local business owners of a certain level to be aware of and see if we can help them start using artificial intelligence? And when I say that's a pretty broad term, okay, it might be, you know, an AI voice agent for their. For their inbound and outbound calls. It may be, you know, setting up workflows. It may be helping them write, you know, SOPs and, you know, managing their. It doesn't matter. There could be a lot of those things, but what they're not aware of is that these tools that could do this for them even exist. And so this is foreign to them. So just like the. The friend who's an expert gardener, and I'm just beginning, the first step we might want to consider is let's find out where they are. Let's meet them where they are instead of where we are. And as we're talking about this, one of my friends says, yeah, I just gave a presentation to a group not long ago, like last week, and he said everything was so, so basic, but it just wowed them. Well, that's a perfect example of meeting someone where they are and showing them what they can do. I'm also participating in a workshop that was four weeks long.
