This is a short personal anecdote by Jeff For Local Marketing describing how content marketing led him to find a local repair person. Jeff searched Google for his noisy front-loading clothes dryer, clicked an article that explained worn pulleys and a belt were likely causing the high-pitched squeak, and then called the repairer who later asked how he found them; the repair went well.
How does content marketing work? Well, I have to share a little story. Over the weekend our dryer, our clothes dryer started making some noise, like a really loud high pitched noise. And so what I do, I went to Google and I put that in and when I put it in, it pulled up a list of articles and I happened to click on one and then it led me to a repair person in my area. After reading the article, understanding what needed to happen is a front, front loading dish or excuse me, front loading clothes dryer. And so the pulleys and I guess there's several sets of pulleys and a belt had started to wear out and that was what's causing this, this I guess squeaking noise. It was so loud I have an office here at home that I couldn't really work with it. So I thought I'll just call this guy. And when he asked me how I found him, I told him on Google now when he came, he did a great job, everything was good.
