Short excerpt from a YouTube video "The Power of Referrals to Success" (Jeff For Local Marketing). The speakers discuss targeting high-net-worth homeowners, note that such homeowners are unlikely to engage with platforms like TikTok or Facebook ads, and emphasize reaching them indirectly through trusted service providers who can refer clients.
One of a.
Challenge that when I first met with this.
Client is their end, their.
End user, the people that really buy their services.
They're high net worth homeowners and we're.
Talking about people who spend, you know, they're worth a lot of money. And so what happens.
Is, you know.
They'Re not, they're not watching.
TikTok videos.
They'Re not probably clicking on ads on Facebook. They're not. So in other words it's not like you can't get to.
These people directly.
So you have to.
Then say okay.
My challenge is okay, who are the people servicing.
Those people that because they.
Take care of.
Them there's a level of trust that.
If they refer you there's a high.
Probability you're.
That 80 percenter. And so we, we thought about that a while and it was like, well really the people that we want to get to know are the people who are selling the home.
