A short instructional talk by Jeff Harrison (Jeff For Local Marketing / Swing Point Media) advising local business owners to prioritize starting with video to create efficient, high-value content. He argues that traditional, time-consuming content workflows fail for busy small-business owners and proposes a fast, camera-first approach (as little as 10 minutes) focused on solution-based content for ideal customers.
Chapters
If you're still trying to make content in 2025, doing it this way, there's no way, one, you'll have the time and two, you won't compete. Hey, welcome back. My name is Jeff Harrison. I own a company called Swing Point Media and I want to give you an example of what people try to do when they make content and it just doesn't work anymore. Now, the type of people I'm talking about are typically local business owners who understand, hey, I need to make content for my customers and for my business to grow. And, and I'm not talking about chest beating content like, hey, I'm the greatest, I'm talking about solution based content. Well, here's the thing. In today's fast paced world, you cannot keep up if you think, hey, I'm going to sit down once a week, I'm going to make a video, I'm going to be on a podcast, I'm going to make all these videos for short form and I'm going to put it on YouTube and Facebook and all this kind of, it isn't going to happen. The reason is because as a small business owner, I can tell you it's easy to get caught up in the fact that, you know what, in the meantime, I am busy taking care of my customers, I'm working with my staff, I'm learning new things, AI is exploding. And you know what gets pushed down to the very bottom of the list? Me.
Your company. Your growth will be pushed down to the bottom list because the end of day, you know, it's like a candle. There's only so much wick to go around. So I want to give you this process today to get over that and show you what I've done or share with you what I've done to make all the difference. And what I'm talking.
Is less than one hour. In fact, you can, if it's at least 10 minutes, you can do this. Now. What am I talking about? I'm talking about coming on camera and I want you to start with a video first. I want you to come on camera and I want you to shoot a video like we're talking about here right now. And this video should be something that is extremely valuable and useful for your ideal customers. In this case.
The pain is, hey, I'm a local business owner. I need to make content. I want to make content, but I just have the time and I need a system to do that. Well, that's what this video is about. So what I'm going to do is I share you're going to share. Hey, this is the pain point. Here's the answer. So in this case, I'm talking about 30 minutes to an hour of your time. And here's how it goes. I want you to start out with a platform of video. The reason is because from video all things can be created. So what I want you to do is take that video and let's say it's 15 to 20 minutes, but minimum, minimum 10 minutes.
