Jeff For Local Marketing argues that local businesses build trust by creating helpful content across multiple channels, not just posting once on YouTube. He suggests aiming for 11 different contact points where a potential customer might encounter your business.
I'm here to help you. And so if I can help you become more successful, I become more valuable to you. Well, the same thing is true. And I don't care what you do in your business. If you're a local business, the more you create value, the more people know, like and trust you. But now let's talk about the next one. Seven. The next one is 11. That's 11 different instances where they may have contact with you. And this is why a lot of times we've gone from saying, hey, we're just putting, we're just putting content on your, your YouTube page. That's all we're doing. Well, that's one location we're going to try to make it where we have 11 different contacts. Now, it doesn't mean you're on 11 different platforms, but it may be one of those things where you say you're producing enough content that's answering and helping your ideal customers that over the course of a, let's say a week, I might have 11 different contacts.
