Jeff shows how HeyGen creates AI avatars that look nearly human, letting agencies produce personalized videos without hiring actors. He walks through examples like a plumber video for Palm Desert and a client named Elizabeth, then demonstrates Avatar 5, which repositions avatars in different settings and swaps their outfits.
These are, these are some of mine that I've made for SwingPoint Media. So you can see I have several different what we call iterations of me, and I put myself in a green screen so I can change the background anytime I want. And, and then what I'll do is I can have it create the video. And again, this is an avatar. It's not me. It's a representation of me. And then I can go back in and change the background. These others are avatars that are within the system, and I just had it, uh, speak out the, if you will, the script. But today I really want to talk about how valuable it is that you can actually create all these videos, but you don't have to be on camera. And now let me step back for just a second and say, here's a cool thing. As a digital marketing agency For us, we can now do this at scale for you as a client. And what I mean by that, well, let's say for instance, you're camera shy and you're busy, but you want to leverage the power of video. Well, now you can go in and create your voice, your tonality, and say, let's make a video for John, who is a plumber. In Palm Desert, California, and we wanna talk about, you know, what's that noise in the wall of my house? Well, it could be bad strapping for pipe in the wall, and every time somebody turns it on, it has a little vibration. But that little video right there can be generated using artificial intelligence. Well, this is just one of those tools that you could use. So is this a push for HeyGen? It's not. I used to use another product called Synthesia. Synthesia at the time, This was probably 3.5, 4 years ago. It was the best at what it did. And then HeyGen came out and I'm like, okay, I kept looking at it and watching it. Now it is what I would call the best on the market for creating these realistic videos that you can now put out and not feel like, oh yeah, everybody knew I was a robot. You really can't tell that anymore. They are so good that it's really hard to tell the difference. So that was my, that was my big deal today. I just want to come on and just share. Here's another client, uh, or a dear friend. Her name is Elizabeth, and she— all these again are videos made with her avatar. And we got her in, I think, about 4 different settings. And then from that point on, we could then create all kinds of videos. Well, here's the coolest thing, gang. If you do this now with Avatar 5 Avatar 5 is this piece where we said, hey, you know what? I can now drop an image. As long as I have a video in there, I can drop an image in there and I can make me anywhere. I can change my outfit.
