Local service businesses should publish one piece of content weekly, based on their customers' top ten questions. Jeff For Local Marketing calls this the shampoo method: create, publish, repeat. Stories about the business build trust and reinforce what you sell.
blowing warm air. And here's an article that explains exactly what could do, and it could be these 3 things. And here's a number to call. This would be a good reference. This would be a good source to cite and say, let me put this in front of you. If you don't have that content, guess what? It's not going to probably rank you if you just said, I do heating, air conditioning, and I serve these areas. And here's my price list and call me now. Probably not gonna, probably not gonna be the deal. You're probably not gonna get the business. So be consistent. Now, what does that look like when it comes to content? That means every week you should be putting out a new piece of content because all search engines love it when you have fresh, unique, and relevant content. Here's where we kind of go astray. We think we have to create something, um, unique when— excuse me, not unique, but, but something that's different from our main product. I say stay with it. You know, if me— and I'm talking about content creation, organic content— and I talk about my, uh, my Content Accelerator, that's what I'm going to talk about every week. And how does that help my my ideal customers who are not getting customers, or maybe they're not retaining their customers, or they're not getting enough leads, whatever it is, it all comes back to that. So when you're talking about those 10 things that your ideal customers have to have solved, those 10 questions they have to have solved, write them down and think, okay, I need to make content about this because this is a common, these are common questions my ideal customers ask. And here's a little side tip. Every one of those could be frequently asked questions that actually are short answers, but then link to the main article, which again, the search engines and AI love that because again, it shows more depth of knowledge, more authority, more expertise. And as you've heard me talk about here, I've given you a few stories where we're going around, right? Stories sell your business. Stories sell your content. So today I, I just wanted to share with you, I think this is something that is, that is very important, consistency. And it doesn't matter if you're trying to get six-pack abs, you're trying to become a better cook, or you're trying to get your business to be more successful. Find that path. And be consistent. I have this saying, I say, you know, use the shampoo method. Lather, rinse, repeat. That's as complicated as it has to be. It doesn't have to be crazy. Lather, rinse, repeat. Thanks for joining me. I'll see you next time.
