Jeff (Jeff For Local Marketing) presents video podcasts as a versatile content medium and outlines a repurposing workflow: record a video podcast, extract audio, transcribe to create blog posts (optionally via a content accelerator), and slice a ~20-minute episode into many short clips to post widely for omnipresence.
The reason for me talking about this today was saying there's a new avenue that you may have not thought about, but I want you to explore. And it's this medium. It's a podcast. It's a video podcast that you can use as a an audio podcast. I could literally take this, once it's done, and transcribe it and turn into a blog post itself. But I'm going to give it to my content accelerator and let it do its thing, because I could put in the transcription from this blog or from this show, put it in there, and it would turn it into a well written blog. So that could happen. We could cut it up into shorts, you know, from probably a 20 minute episode. I might get 25 or 30 shorts that come from that, that now my staff will post all over the place. And again, omnipresence is important.
