Capture every question customers and prospects ask about your business, then turn each one into its own piece of content. This keeps your marketing consistent and audience-focused, which is why most businesses fail at it in the first place.
That they ask whether it's you or they search for, or they've asked your service department or, or customers, it doesn't matter. Write them all down. And every one of those, every one of those should become a piece of content. That's consistency. And here's the thing, just like this video, I'm not trying to sell you on signing up for my content accelerator that will make all your content for you every week consistently. I'm not saying that. I'm just saying I was thinking about this and I'm like, what's the number one reason why businesses fail when it comes to marketing?
