Jeff (Jeff For Local Marketing) describes using AI to go beyond basic demographics to analyze customer psychographics, reviews, fears/concerns, and typical customer journeys. He emphasizes this AI-driven step replaces a formerly time-consuming, multi-person, expensive process—making deep customer insights affordable for small local businesses.
And what that allows us to do is to go way beyond the gender and the age and the demographics that we normally think about a customer and really dive into things, psychographics, what's the things that are important to that person. We can also simultaneously with that same question, we can dive into things like, you know, what do the reviews say, what are the fears, what are the concerns? What is the journey that the average customer for this particular business, what kind of things do they need to know and what kind of questions will they ask before they can make a buying decision? It's really a game changer because that particular step I just described is usually one that takes several people and it might take a couple of weeks and it's very expensive. And let's be honest, most small businesses that work in your community cannot afford it. We, as a company, we would like to offer it, but it was something that was out of reach for most people.
