This brief transcript excerpt (YouTube video) contrasts older, basic website chatbots with modern interactive chatbots that use a knowledge base to answer questions and are intentionally designed to drive actions (appointments, sign-ups). The speaker emphasizes conversion-focused design—chatbots that both inform and persistently guide users toward a defined goal—and notes that every conversation is recorded.
Now we've, we've done chatbots and you've seen them, they're down on the corner of your website and somebody can click those and it'll have a conversation. I will call those, you know, last year's chatbots, the new ones we call modern. They are much more interactive. In other words, we can, we can design them so they'll. As an example, if somebody clicks on one of yours, it can answer an array of questions based on the knowledge base. In other words, how do we give them information? And, and it can have a conversation with them, but we can also say, hey, that goal of that particular chatbot is designed to convert people into making an appointment or to sign up for a free presentation or whatever it is. And we can design that from the very beginning. And it will now it will answer the questions, but it will always be seeking an opportunity to them for take that, that action. It's always closing, if you will. And the cool part about it is every conversation is recorded.
