Jeff (Jeff For Local Marketing) describes a content strategy where a business identifies the ~20 most common questions prospective customers ask before buying, then creates and refreshes articles/videos answering those questions. This organic content attracts searchers who may not know the business name, initiates a connection phase, and differs from paid advertising by building long-term discovery and trust.
Well, what we do is we go into that client's business and we say let's find out what your ideal customer what are the most common questions they have to have answered before they make a buying decision? And we make that content. Now, why is this different than paid advertising? Because what happens is most of our customers, our ideal customers, have the same series of about 20 different questions. Once you make that that content and then keep refreshing it over the life of your business, what happens is when people go to search, what do they do? They're drawn to your business or not necessarily to your business because they might even know the name of your business. They only know they're trying to solve that question. And you happen to have an article up there that they read or a video that they watch. Now what this does is it starts that connection phase, right? It starts that connection phase.
