Jeff (Jeff For Local Marketing) advocates using long-form video recordings (30–60 minutes) as source material that can be repurposed into short clips. He recommends recording a longer show, then cutting it into shorter videos using tools like Streamyard. He illustrates the approach with a client, Art Alvarez, who hosts a weekly show called Mortgage Minute about mortgage strategies and lending.
I share with you a little hack today that I just love and I do it every day with my clients. And it's really the fact that I love long form content. Now when I say long form content, I'm talking like 30, 40, 50 minutes up to an hour. And what that allows me to do and you can do exactly the same thing is once it's done, you can cut that up. Now I use a product like you're watching here, I use a product called Streamyard. And what I've done is once the initial video is done, like in this case, this is one of my clients. His name is Art Alvarez and he owns a company called Mortgage Works and he does a show every Thursday called Mortgage Minute. And typically he's talking about strategies and techniques on how people can buy homes, what the rates are. In other words, it's very focused on mortgages and the and the lending industry.
