Jeff For Local Marketing warns small business owners to check their website analytics before spending $2k-$20k on a redesign. Most local business websites get about 300 views a month. Low traffic usually means you're neglecting content.
Here's the thing that I asked the customer and I want you to ask yourself, hey, do you know how much traffic you're actually getting to your website?
And she said, well, I don't really know that she said they sometimes, these people will sometimes send a report, but you know, this is not, she's busy doing what she's doing. So why is that important? Well, I don't think any of us want to waste our time or money on areas that are not producing revenue for our business. I mean, sometimes, hey, we have to take care of payroll and we have to take care of HR and you know, order things, things like that, that may not be directly generating revenue. But sometimes if we were to jump in and say, hey, let's put a brand new website up there, which can be pricey. You know, some people are spending 2 to 10 or $20,000 for a website, and yet if they looked at their analytics, hey, how much traffic is actually coming to our website? It really doesn't justify it. You know, I looked this up several years ago and it hasn't changed much. The average local business website gets about 300 views a month. Now, have to ask you, if you had a storefront and you had 300 people a month walk through your door, is that enough for you to be successful? Well, the answer is it depends. But what I want you to think about is this. Why isn't that website getting traffic? Well, we dug in a little further and again, this is not uncommon because it's something that, you know, I've been teaching and harping on for 14 years is how important content is and.
