A YouTube video (Jeff For Local Marketing) discussing website optimization strategy: using content and strategic offers to "own" website traffic so that when visitors arrive the site owner can present highly relevant offers. This chunk contains a conversational analogy comparing website traffic to freeway billboards and highlights the advantage of tailoring offers when you control the traffic.
We were talking about some things we were going to change on the website and put some fresh pictures and, you know, update the theme and things like that, which all are great. But I asked her, I said, hey, I said, have you ever driven down the freeway and seen a billboard? She says, well, yes, of course. And I said, what if you had that same situation on your website and you owned the, the freeway and, and the traffic, and then when people came there, you could actually put an offer in front of them that's absolutely perfect. See, the difference is. Well, first off, she said, yes, but here's a difference. If you're driving down the freeway, are there billboards only. Well, not as of today that are only geared towards your likes and interest? Of course not. I mean, you can, you can see anything from pest control to solar to, you name it, it's up there. Right? But what if the traffic that came to your website was like the freeway except you owned it?
