Jeff For Local Marketing warns creators against the curse of knowledge: your audience is probably just one step behind you, so share simple, practical advice. He's building a free ebook on basic digital marketing for local business owners, no email signup required.
The other is don't let the curse of knowledge hold you back, thinking, oh my gosh, everybody knows. Everybody knows what I know. Why would I waste my time sharing this? Remember, you only have to attract a person who's one, one ladder or one rung of that ladder below you and they'll say, oh my gosh, this is great information and I would love to do this if you are not sure where to begin because this came up about a week ago. I said, listen, I want to create a piece of content. And you know, for lack of better terminology, it's an ebook and I want to share it with you. Now, I'm going to put it in the comments section. There's. I don't need you to, I don't need you to opt in. This is just something you can download. And we put together a guide that basically it's, it's here to help you for a local business owner on how to do digital marketing. Now, I've only touched on the very, very simple stuff.
