Jeff compares your website to a freeway where content acts as on-ramps bringing targeted visitors. Without content, you get no traffic. With it, you attract qualified people, own their attention, and convert them into customers. One client went from 300 monthly visitors before working with Swingpoint Media.
What if you imagined that your website was like a freeway and every piece of content that you put out was an on ramp for potential customers? Would you think about it differently?
Now imagine that same website, but the difference is you don't have any content on your website. So you're not letting any traffic traffic or attracting any people onto your website because you created no on ramps. There's nothing there for them. And then let's kick it up a notch. What if on that same website as you got people on the freeway, on your freeway, you own it, you started adding things like billboards, Maybe convenience stops. The point being, you now have very targeted traffic. Because what kind of people will come onto your freeway? Only the type of people who read your content, watch your content, where your product and or service helps them solve a problem. So all of a sudden you become their direction, their path to solve their problem. You become the authority in your marketplace and you own that traffic.
You own their attention. Now how is this different from any other freeway? Well, if you think about it, any other major freeway has random traffic on it. People are getting on and off all the time with different interests, different desires, different goals.
But on your freeway, everybody that comes on your freeway because of the content you create is opportunity for you to then solve their problem and then offer them your product or service. So today I just want you to think about this. Shift it just a little bit. Stop thinking as your of your website, as all this stuff that shows my my services and my products.
Is a free way without any on ramps.
Your job, and we can help you with this at Swingpoint Media, because we're a content marketing company, is we can help you design content or on ramps to get more people to come to your website.
An example of this is I did this for a company several years ago. They got about 300 visitors to the website a month.
Recently their visitor website was over 10,000. Imagine the opportunities that are there when you can put your offer in front of 10,000 people a month. What if it's only 5,000 people a month? Your products or service, would that change the way your freeway operates? It.
