Jeff For Local Marketing explains micro-siloing: breaking audiences into narrow age groups instead of broad ranges. A Botox client targeting 30-65 year-olds now creates separate content for 18-35, 25-35, and 36-50 to match what each group actually wants to see.
So in this example, I just want to show you, you know, this is this is a page that we're working on working for a client. And we're typically the age range 30 to 65. And this is how I would say a typical marketing company just 12 months ago May have broken this down for them. This is basically talking about Botox and fillers for a client. Now, we take this whole idea and we really ratchet it up, if you notice. Now we say, hey, in particular age groups, 25 to 35, 36 to 50, 18 to 35. In other words, what we're looking for is a type of people that would actually be interested in this type of process. It really dials in. And this is why I call it micro silo siloing, because we're really diving deep into this.
