Short explainer video by Andrew McCauley describing what chatbots are and why business owners should care. McCauley defines a chatbot as a small piece of code (commonly integrated with Facebook/Messenger) that automates customer conversations and guides prospects through the customer journey, enabling immediate answers and automating tasks across industries (real estate, medical, trades, restaurants, coaches).
What is a chatbot, and should you even care? Hey, I'm Andrew McCauley and I've been discussing chatbots for a long time. I love chatbots, but sometimes people ask me, what the heck is a chatbot? And why would I even be bothered caring about it? Well, the fact is, chatbots are making their presence felt everywhere through all sorts of organizations, businesses, and even in our social lives. A lot of the social platforms that we use, such as Messenger, Facebook, Instagram, Instagram, they're all using chatbots to deliver information. A lot of the websites that you go to, you might see a help desk or a chat person, person to chat with on their website. They're all automated or artificial intelligence chatbots. Chatbots are around everywhere. Now, what does it really do for you? Well, if you're a business owner and you're thinking, how do I even use chatbots, or should I even bother thinking about it? Then the answer is yes, definitely. Because we've been able to help clients in all sorts of industries, whether it's real estate, whether it's doctors, whether it's plumbers, whether it's restaurants, anybody that services people, coaches, anyone that wants to build a list. Chatbots are there to help you do that basically, without getting too technical, because I don't want to get technical. It's just a little piece of code that integrates, in our case, with. With Facebook. We love using Facebook because everybody's got Facebook in your pocket right now. You've probably got the Facebook app on your phone, which means you can integrate chatbots very, very easily. The cool thing about using Facebook and chatbots is that people, when they're interacting with your business, think that they're talking to you through Facebook when actual fact chatbots are run through a third party. But what it does is it lets you have that easy conversation with people. Now, what sort of conversations would you have on a chatbot? You can all sorts of things, from customer service to selling items to giving information, or even just helping people understand your product and service. The reason I love chatbots so much is it lets you, as the business owner, take your potential client on a journey. Now, the customer journey, we all know, can be many steps. It can be starting with awareness all the way through to buying your product and becoming a loyal customer of yours. A chatbot lets you do that without you having to hold their hand every single time. Now, sometimes in some industries, it can be very time consuming to have that customer journey be effective, especially if you're the person holding their hand. A chatbot Automates all of that. It lets you, as the business owner, do your business, run your business, do the things you've got to do, while the chatbot takes care of that customer journey for you. There's all sorts of great things that we'll get into later about how you can make that journey feel very special to them. And one of the big questions I'm going to answer right now is that, do people really like to talk to a bot? And here's my answer to that. If you're trying to find an answer to something right now, if I said to you, give me the answer to this particular question and I want the answer right now, do you think I care whether it comes from you, a Google search, or a chatbot? People don't care. They want their answers now. In this day and age of living, right now, we want our answers yesterday. A chatbot supplies that information to people when they want it, at the time they're asking for it, not when you're ready to deliver it to them. If you don't deliver that information at the time they're looking for it, then you're going to be waiting and missing out on that customer because they're going to go and find the answer from somebody else, and that somebody else may be that person's new client. So that's what a chatbot is. I hope that makes sense. We're going to dig into more information about chatbots, how they're used for business, how you build them, what you need to do with them, what are the benefits of them, all sorts of cool things. Just look down either below this video and check out our other videos about chatbots.
