A brief monologue by Jeff For Local Marketing addressing local business owners and new digital marketers who ask, "Where do I start?" He reassures listeners that uncertainty is common, frames the shift from traditional (newspaper/radio) to digital channels, and promises to share simple, practical steps to get started and gain an advantage in local digital marketing.
I'm not even sure where to start. That is a question that came up I saw in a feed on digital marketing the other day and I thought, you know, this is something that surprised me because this was coming from a person who says, I am starting out a digital marketing company and I'm not even sure where to start marketing my company. And when I saw this, I thought, wow, this is, this is pretty interesting because here's someone who's going to ask you, as a local business, to give them money, and yet they're not sure where to begin to market their own business. So I decided to take the range and say, you know what, I'm going to do my part what, however little or big that is, and I'm going to share some insight to local business owners who may be struggling with that process of going from. I used to. I used to put ads in a newspaper or thinking about the radio, and now everything is digital. All my customers are online and how do I communicate with them? It can drive someone crazy. And here's the thing, it's changing all the time, so don't feel bad. But the cool part about it is, starting today, you're already so far ahead of anyone else out there in your local community in using digital marketing. If we just apply some simple steps.
