Jeff (Jeff For Local Marketing) opens by responding to a question he saw from someone starting a digital marketing company who said, "I'm not even sure where to start." He uses that prompt to frame the video: offering practical insight for local business owners who are transitioning from traditional advertising (newspaper, radio) to digital marketing and may be unsure how to begin.
I'm not even sure where to start. That is a question that came up I saw in a feed on digital marketing the other day and I thought, you know, this is something that surprised me because this was coming from a person who says I am starting out a digital marketing company and I'm not even sure where to start marketing my company. And when I saw this, I thought wow, this is, this is pretty interesting because here's someone who's going to ask you as a local business to give them money and yet they're not sure where to begin to market their own business. So I decided to take the range and say, you know what, I'm going to do my part, however little or big that is and I'm going to share some insight to local business owners who may be struggling with that process of going from I used to put ads in the newspaper or thinking about the radio and now everything is digital.
