A short promotional presentation by a Swingpoint Media speaker (Jeff) explaining that despite rapid changes in digital platforms, human behavior and the buyer's research-driven journey remain constant. The speaker introduces 'breadcrumbing'—creating solution-based content that answers customer questions at each stage—to improve organic search visibility, attract higher-quality customers, and lower acquisition costs. The clip ends with a CTA offering a free one-hour training every other Wednesday and a limited-attendance consultation offer.
Questions this video answers
Every other Wednesday from 9:00 to 10:00 AM.
A maximum of eight businesses.
Chapters
Welcome to swingpoint Media, your digital marketing solution. Today we're going to dive into a topic that's absolutely crucial for your success in this ever changing digital world.
Imagine you come home where you've lived for many years. But as you drive down the block where you know you live, you don't recognize your home. In fact, all the homes on your street are no longer the same. What happened and what does this have to do with your business thriving in a digital first world? Welcome to a new, ever changing world. In today's digital first world, the marketing landscape is evolving at breakneck speed. Social media algorithms change, platforms shift and trends come and go. It's like your neighborhood changing every day. But one thing stays the same, your business objectives. You know what Jeff Bezos, the founder of Amazon, once said? He was asked what changes he felt that we would see in the next 10 years. But he believed a better question is what will not change? And we agree. Because amid all the digital chaos, there's one thing that remains constant. Human behavior. Before making any buying decision, people just like you and me go through a process we research, especially when the purchase is significant. So what does this mean for your business? It means understanding the questions your ideal customers ask on their journey to buying. We call this process breadcrumbing. It's about marking the path of the buyer's journey with answers to their questions, ones you've created. And since every buyer moves at their own pace, you're there every step of the way. When potential customers start searching for answers online, they might not know your business exists. But when you provide valuable content that answers their questions, you start building a connection. Most local businesses skip creating content, relying solely on their name. But here's the good when you create solution based content, you'll rise organically to the top of search engines. Your competitors, well, they'll be left in the dust. By consistently creating helpful content, you become the authority in your area. Your potential customers not only find solutions, but get to know you and your business. They're ready to take action. The benefits are immense. You get more customers, lower acquisition costs and higher quality customers. And most importantly, you're attracting customers instead of chasing them. Want to learn more about what content to create and how to build a digital content stack? Join me for a free one hour presentation every other Wednesday from 9 until 10am in the Swingpoint Media Conference room. Don't wait because each training session is limited to a small group of a maximum of eight businesses. Email me at Jeff Wingpoint Media right now to secure your spot before your competitors beat you to it. Thanks for tuning in. And remember, at Swingpoint Media, we're here to help your business thrive in this dynamic digital world. Call us today for a free consultation and let's chart your path to success together. It.
