Jeff For Local MarketingFounder of SwingPointMedia

Why Are People Not Buying From Me? #needcustomers #localmarketing #localbusiness

7 Dec 2025 · 1 min

Watch on YouTube

0:30

Short YouTube video by Jeff For Local Marketing explaining that the primary reason people don’t buy from a business is that potential customers can’t find the business online (no or incorrect digital footprint). Jeff likens online trust to Professor Dunbar’s observation about needing time to build personal trust: without content and accurate information, customers won’t locate or trust the business.

Yeah, that's a great question. Why don't people buy from you? Number one reason is they can't find you. And they can't find you because they're looking for your digital footprint online and you just don't have one. And if you do have one, it has the wrong information. What I mean by that is there was a Professor Dunbar who said, hey, we need to spend about seven hours with someone to develop a connection and really say, hey, I like this person. I can trust this person. Well, the same goes with your business. If you don't have content, chances are I'm not going to find you.