Jeff (Jeff For Local Marketing) argues businesses will be slow to adopt AI because they treat it like off-the-shelf software and judge it by installation/instant functionality. He contrasts that view with treating AI as akin to hiring a very competent person who needs direction and support. He then describes recent work on a commercial-grade, AI-driven content accelerator (with human oversight) and the ability to build custom CRMs/automation tailored to exact needs.
Businesses will be slow to adopt AI in their business. And I say why? They are thinking AI is like software. They install civic task. When it does not, it is considered a failure. And AI is more like hiring an extremely competent individual that is literally the smartest in the room. They just need directions and support. And the second reason. Let me stop that for a second. So over the last four or five days I've been working on creating some architecture and updating some, I guess, structure for our content accelerator and that's what we use to build everybody's content. It's all AI driven and it's human overview. But I wanted to put another level of there kind of a commercial grade, excuse me, commercial grade, I guess automation if you will. And so what we did is I couldn't just pull something off the rack and say, here it is, it was built specifically for that job. Well, this is the difference of the days of saying, hey, I'm going to get something like Mondays.com I need a CRM or Zoho and I'm going to get that. But then what happens is it has so much in there and we're using about 10% of what we're paying for that. We're going, yeah, I'm paying 1,000 or 2,000 or sometimes a lot more than that every month to use this platform and I use a fraction of it. Well, what's happening now is we're able to go in and say, why don't I build my own custom piece? Couldn't do that a few years ago, but we can build our own custom CRM and we can have it do exactly what we want.
