Jeff For Local Marketing explains why targeting people who only care about credit problems when they block a mortgage is wasteful. They ignore ads until the problem forces their hand, making billboards and ads pointless. Better to reach more receptive audiences upstream instead.
Face it, people want to buy a house, they go to get, they go to get a mortgage and find out, oh, you know, their credit is not where it needs to be and but it can be, it can be fixed. So it's naturally for them, that mortgage broker then to refer this credit repair company who's been in business for, you know, three decades and very reputable so to go directly to those people that have the financial issues. Honestly, it's a waste of time. This gentleman who runs this company said this kind of marketing doesn't work for us. They don't care about this. They don't even think about it. It's only a problem when it's stopping them from getting what they want. So to run ads, to put billboards out, whatever it is, they're probably not paying attention until it's an issue. Well, instead of chasing that puppy by its tail, if you imagine a puppy chasing his tail round around, that's really a waste of time indirectly.
