This content was created by Jeff For Local Marketing. This content was uploaded by Jeff For Local Marketing. This is a YouTube video titled "Why Content Marketing is like Falling in Love" created on August 25, 2024, featuring Jeff For Local Marketing discussing the complexity of online purchasing decisions and the multiple touchpoints involved in the process.
Even Google confirms that. That said, when they did a study that typically from some for someone who makes an online purchase and a decision, they have to go through 11 different touch points in that process. And it could be, hey, they watched a video on YouTube, they read an article on Forbes magazine, they read an article on your blog, they watched some TikTok videos, they saw your testimonials, they went to your review page on your Google business profile. In other words, there were 11 different touch points. So it's really hard to go back, just like it is to say, hey, that's that one moment I fell in love. It's really hard to go back and say, that's that one moment that made the sale, because it's different for everyone. Some people.
