Jeff For Local Marketing explains why content creation takes so much time. Most small businesses underestimate how long it takes to produce consistent blogs and videos, and they struggle with deciding what to write about in the first place.
And you know, continuing on with that, you know, the fact that they're not sure what to make it about. The other part is the time, how much time it takes to actually put together some really good content and, and knowing that it's not just a post on your social media that is important but it's writing consistent blogs. I mean that's what helps connect you and your customers using search to make sure you make really good posts on your website. Making videos. People, you know, they go to YouTube University and they're watching videos on how to solve their problem and when you make content about that you have a chance of showing up and actually directing them back to your website where they may make a decision or watch more of your content and then call you and make an appointment. So I think, I think it's it's time and not knowing for sure what to talk about. I think those are two big challenges.
