Jeff For Local Marketing explains why local business owners struggle with content: they write about themselves instead of their customers. The fix is simple: find what questions your customers ask, then have your staff who talk to them every day feed you the ideas.
Yeah, it's a good question. You know, why is it so difficult for local business owners to make content? I think there are several reasons. But, you know, the one that comes at the top of my mind that when I speak to clients is they're not sure exactly what to make content about. You know, they tend to write about themselves. And the first part of the conversation is, what about your customers and how do you attract them? Well, I think the first thing that they could do that would make it easier is if they put themselves in their client or their potential customer's shoes and think, what are the questions or the problems they're trying to solve that my product can can help them with and then develop content around that? And I think that would help tremendously because everyone in your organization can help you with that, from service to text, to whomever are in touch with your clients.
