Jeff For Local MarketingFounder of SwingPointMedia

Why Meeting Customers Where They Are Matters

17 Mar 2026 · 2 min

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1:30

In this segment Jeff For Local Marketing explains his strategy for introducing artificial intelligence to local business owners. He emphasizes the importance of meeting owners where they currently stand, rather than assuming they understand AI. He outlines simple, practical AI applications—such as voice agents for inbound/outbound calls, workflow automation, and SOP generation—that many owners are unaware exist. Jeff shares an anecdote about a friend whose very basic presentation still impressed an audience, illustrating how modest, relatable demos can resonate. He also mentions his involvement in a four‑week workshop designed to guide owners through adopting these tools, reinforcing the need for structured, hands‑on learning.

Chapters

And as I said, when I met with these friends yesterday, we're talking about, hey, how do we get this message out there that we really just want to help local business owners of a certain level to be aware of and see if we can help them start using artificial intelligence. And when I say that's a pretty broad term, okay, it might be, you know, an AI voice agent for their inbound and outbound calls. It may be you know, setting up workflows. It may be helping them write, you know, SOPs and, you know, managing their— it doesn't matter. There could be a lot of those things. But what they're not aware of is that these tools that could do this for them even exist. And so this is foreign to them. So just like the, the friend who's an expert gardener and I'm just beginning, The first step we might want to consider is let's find out where they are. Let's meet them where they are instead of where we are. And as we're talking about this, one of my friends says, yeah, I just gave a presentation to a group not long ago, like last week. And he said everything was so, so basic, but it just wowed them. Well, that's a perfect example of meeting someone where they are and showing them what they can do. I'm also participating in a, in a workshop that was 4 weeks long