Jeff For Local Marketing explains why paid ads don't work right away. The platform's algorithm needs 24 to 48 hours to learn who to target, even when you launch your best creative first.
About 24 to 48 hours.
What the person is trying to do, the agency is trying to do is they put out what they feel is their best foot forward first. And this may be with the right what they think are the right assets, the right title, the right call to action, the right description, whatever it may be, the right offer. And then what they do is they put it out in front of the audience, they pay for that traffic to be out there or to put this in front of traffic and then they analyze this and hey, if, if it does hit, fantastic. But even in the very beginning it may take a couple of days, 24 to 48 hours for the algorithm to actually understand who it is and what you're looking for. So many times when a company wants to run some ads and they want to do it right away and they're thinking I'm going to start seeing activity right away, I want you to understand it's typically not that way.
