Jeff For Local Marketing argues that local businesses should film unscripted behind-the-scenes content on their phones, using an Arizona franchise as an example. Real moments beat polished videos, even if you can't do it constantly or hire someone to film every day.
Keep in mind the.
Time element and the cost of this. Sometimes you gotta.
Think that's probably not scalable unless.
They do it themselves. And what I mean by that is I have another client that is coming on board. They're out of Arizona and they have a beautiful, they have a beautiful product and they have a beautiful business and they own a business there and then it's a franchise.
So there's two.
Of them going in for their marketing.
Together and the best.
Thing they could do.
Is pick up their phone and.
Go do behind the scenes or in the day in the life and hey, these are some of the challenges we're facing. Here's an example with my client and.
They had a great experience.
These are moments.
That quite frankly not scalable like.
They can't call me and say hey Jeff, could you come out here and film.
This while we're here.
While my customer's here because.
