Jeff For Local Marketing explains why people instinctively resist unfamiliar ideas, even when they could solve real problems. Experts jump straight to solutions, but most people's first reaction to something new is pushback. He uses a recent meeting about AI to show how this plays out in business.
Today. And again, I just got back from the walk because it's fresh, you know, it's almost like taking a shower. And when you're in a shower, you have this great idea, and by the time you get out and you get dried off, you forget about what the idea was. I made a commitment. I said, hey, as soon as I get back to my office, I'm going to record a local voice program on this topic because I think it's important. And here's the thing. I had a beautiful meeting yesterday with a couple of gentlemen, dear friends, and we were talking about. About AI and solutions. And all of us are. At one point or another, we are speakers, trainers, educators, as well as business owners. And we are, you know, up to our eyeballs in AI. So we see things just like the gentleman who pulled beside me. He saw somebody walking. We see a business owner who may be, I don't want to say, struggling what appears to be. They need help. And we immediately jump in and say, hey, here's a solution. And we wonder why. They say, yeah, I'm not interested. They resist that. Well, when something new comes along for me, and I think statistically, from a psychological standpoint, it's true for everyone. When we don't know what it is, our initial response is what resistance.
