Jeff For Local Marketing argues that lasting content like blogs and YouTube videos keeps attracting customers long after you post them, unlike Facebook Lives that disappear in 24 hours. Updating old posts makes Google re-crawl them and improves your search ranking.
YouTube and blogs.
24 hours (and he also mentions Facebook will clear them out every 30 days).
So today I've been talking about digital footprint and what will it do for your business? It certainly can help you attract new business. Now, here is the final thought. When you create blogs, when you make videos, when you do social media posts, that stuff lasts for a long time. Now, just recently, I think Facebook said that they're going to start every 30 days. They're going to clear out your lives or your re and your reels only last, you know, 24 hours. But if you put stuff on YouTube and you put things on your blog, those pieces of content live forever.
I'm going to make it suggest one little thing every now and then, go back and audit those pieces of content you put on there. Because maybe two years ago when you spoke about that particular service or product that you offer, it's now been updated. When that happens, it sends a new signal to Google. And now they'll come in and they run little bots, little automated bots that go through there and read your content and it updates the searches. So it makes your product, or, excuse me, your content even that much more relevant and helpful.
