Images with generic filenames like IMG_3546 don't help SEO because search engines can't read them. Jeff For Local Marketing explains how to fix it: add structured data like titles, keywords, and descriptions that tell crawlers what the image is actually about.
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Well, if you have those kind of images, let's say, say let's imagine this is right here, this thumbnail. That is an image. Let's just imagine there's an image there and it has IMG_3546. Well, guess what? It doesn't know what it means. And we've talked about it forever to make sure to, hey, let's make sure that we tell the search engines in particular that the AI search engines, what exactly that is. So we'd want to put that under there of saying, why is my AC blowing hot air or warm air? And then maybe put the, the website address in there, something to signify exactly what it is. But what we're talking about with structured data is we want to know, hey, what is a title? What are the keywords? What is this about? Why should someone look for it? And you can have, you know, these, you can have things put on your website to help you with the structured data. So when you put a blog on there, it's basically filling the blanks and answer these questions. The cool thing about that is then when the engines are, are crawling, your website, if you will, it will see this plugin and it will know what this is about and then it will go deeper and it will read your article.