A short YouTube talk by Jeff Harrison (Swing Point Media) arguing that traditional content workflows used by local business owners—e.g., sitting down weekly to produce long-form and short-form videos and posting across many platforms—won't scale in 2025. He emphasizes producing solution-based content but warns that time constraints and platform demands make the old approach impractical and noncompetitive.
If you're still trying to make content in 2025, doing it this way, there's no way, one, you'll have the time and two, you won't compete. Hey, welcome back. My name is Jeff Harrison. I own a company called Swing Point Media and I want to give you an example of what people try to do when they make content and it just doesn't work anymore. Now, the type of people I'm talking about are typically local business owners who understand, hey, I need to make content for my customers and for my business to grow. And, and I'm not talking about chest beating content like, hey, I'm the greatest, I'm talking about solution based content. Well, here's the thing. In today's fast paced world, you cannot keep up if you think, hey, I'm going to sit down once a week, I'm going to make a video, I'm going to be on a podcast, I'm going to make all these videos for short form and I'm going to put it on YouTube and Facebook and all this kind of, it isn't going to happen.
