This short transcript excerpt (from Jeff For Local Marketing) advises embedding short commercials into every piece of content—e.g., a 30-second commercial promoting the “Content Accelerator” program—by adding opening/closing stings, music, and calls to action so each asset promotes the program automatically. The speaker also notes the Content Accelerator is a done-with-you service where they largely do the work for clients.
Every time I make a piece of content, what should I do? I should put my commercial in there.
That's right. I should put my commercial in there. So on the other side of this, what I should do is I should create a little commercial that when I say hey, we're going to have a break for our sponsors or when I turn this over to my editor before they make it live, they put an opening and they put a closing, put a little music on there and, and whatnot and a call to action at the end. But maybe two times within that video or that message they drop in. A 30 second commercial about my content accelerator could be that simple. And every piece of content I make is doing what? Promoting the content accelerator. And it's like Content Accelerator, Content accelerator, Content accelerator automatically generates my copy for me. Oh by the way, have to say, typically the content accelerator does this for our clients. It's a done with you program. In other words, we do all the work. We would make sure.
