Jeff For Local Marketing explains why FAQ pages alone won't help your search visibility. You need FAQ schema so AI bots recognize your content as answers. Answer clusters with schema markup let AI return direct answers from your site.
The next one is schema and again schema is going to say like as an example let's say you know, raise your hand if you have an FAQ page. Well if you have FAQs, if you don't have a schema FAQ on there when the AI bot comes to your website it doesn't know that's what it is. It just sees it as some information but it doesn't see it as frequently asked questions. And here's the cool thing. If you think about AI doing search, when you put something in there, what is it delivering you back? An answer. Right? So another thing that you need to think about when you're putting together or, or let's say updating your website is what I'll call answer clusters and this is nothing more than an FAQ page with schema and it's helping you under it's helping the AI bots understand oh, they have the answers we want now how does that relate back and this is me now.
