Jeff For Local Marketing explains why stepping back from daily operations to focus on strategy matters. He uses a content accelerator to help business owners work on their business instead of just in it, and discusses AI tools like chatbots and voice agents as part of that shift.
University of California, Riverside. It's ucr. And we do what we call office hours, and we get to talk about this kind of stuff because, let's face it, when we start talking about, about chatbots and we start talking about voice agents, and we talk all this stuff, artificial intelligence, a lot of times we're doing it in a silo, meaning there's not many people out there to discuss this with. And so it sometimes can be kind of lonely. And at the same time, we're always kind of creating the ideas in our head where now this will give us an opportunity to actually vet some of these things and talk with other people and hear some ideas like, oh, I didn't think of that, because they're in a different world. So I'm excited with that. My point is I'm working on my business, not so much in my business. And by working on my business, these new opportunities keep coming along. So the bottom line is, and what I was talking about before is called a content accelerator. It allows you to work on your business, not in your business.
