Jeff For Local Marketing (YouTube) explains the difference between working "on" your business versus working "in" it. He shares a personal anecdote about joining BNI to build referral partners and recommends business-development activities such as producing content (video, podcast, blog) and holding one-to-ones. He notes many small-business owners neglect these activities because they're consumed by daily operational "busy work," which hinders growth.
A few years ago I joined an outside group it's called BNI and that was my effort to say I'm going to work on my business building my referral partners with the other people in my group and getting other ideas and doing one to ones those kind of things that's working on my business. Another thing to do might be hey, writing content. Maybe you love to write. No one knows more about your business probably than you do but rarely do I come across a client who has the time to create their content. Whether it's a video like this or it's an audio podcast or it's a written blog or they kind of hire that stuff out or they just don't do it at all. Nine times out of ten they just don't do it at all and they wonder why they're not growing and and it's because you're busy doing the busy work now I don't want to discount it. We all have that. I'm a small business.
