Jeff (Jeff For Local Marketing) recommends hiring a virtual assistant and/or a video editor to handle routine tasks, emphasizing authenticity on camera over flashy edits. He advises batching long-form videos — recording multiple 15-minute videos in one session to save time and effort.
So here's my recommendation for you. First, reach out and get somebody who can be your virtual assistant and, or your video editor who knows how to do all of these things. And you'd be surprised. This stuff is not difficult, especially, especially in a day. And I'm not going to get too deep into this, but the more authentic you are on camera, the more believable you are. In other words, I don't think you need a lot of the cutaways, the music and the fast cuts and things like that. I think people just want to have a convers and this is what we're doing here. So I'd recommend getting those two people in place. Then what I do is I say, hey, let's make this really easy on you. What if when you decided to make your piece of content, your long form piece of content, you said, well, I've got the camera out, I've got the lights up, I'm dressed really nice, why not create four of these at one time? And if they're 15 minute videos, you've invested one hour and all of a sudden you're done for.
