A short YouTube video segment by Jeff For Local Marketing arguing that content marketing in 2024 requires much narrower audience segmentation than the old broad '18–35' demographic. Jeff recommends creating micro-silos (e.g., 18–22 or 18–23) and tailoring content specifically for those tighter cohorts because behaviors and language vary significantly across that range.
Yeah, it's a great question. How is content marketing different in 2024 than it was, you know, even even at the beginning of the year in January. But certainly it's much different than it was in 2023. One of the biggest things that I've noticed is the fact that your content that goes out has to be and I'll call it micro silos. And what I mean by that is it used to be hey, my, my database or my audience was 18 to 35. Well now with digital and content creation it needs to be even tighter than that because an 18 year old and a 35 year old, they speak differently, they act differently, listen to different, different music, they dress differently, their language is different. So now your, your silos, if you will, or your audience or cohorts have to be much tighter. It might be 18 to 22, 18 to 23. And now you make content just for those people.
