Publishing targeted content like articles and videos that answer customer questions signals expertise to AI and Google's algorithms. When someone searches for a broken air conditioner, your content surfaces as a trusted source and directs them to you. Without it, a basic service listing won't rank or generate leads.
That customer looking for that answer that we wrote that content for, that we made that video for. They may not be ready when you make it, but you make it and put on your website and that becomes your library of content. And here's the thing, and I'm going to wrap up with this. Here's the thing. When ChatGPT or artificial intelligence search engines or, or SEO with Google, when they see you have a lot of content that help your ideal customers, it does a few things. It proves to them that you really have a depth of knowledge and understanding about your business. And then when you put that, those pieces of content out there, it says, oh well, this particular person is looking for someone who can help them with their air conditioning, blowing warm air. And here's an article that explains exactly what could do and it could be these three things. And here's a number to call. This would be a good reference, this would be a good source to cite and say, let me put this in front of you. If you don't have that content, guess what, it's not going to probably rank you if you just said I do heating, air conditioning and I serve these areas and here's my price list and call me now. Probably not gonna, probably not gonna be the deal. You're probably not gonna get the business. So be consistent.
