Female Entrepreneur Suzelle Snowden of Fit Bodies, Inc. Teaching Vacations

22 Sept 2023 · 36 min
Episode

22 Sept 2023 · 36 min

0:00

In this Flipping 50 podcast episode, host Debra Atkinson interviews Suzelle Snowden, founder of Fit Bodies Inc., the world’s largest teaching‑vacation organization. Suzelle recounts how her love of aerobics and a chance step‑class gig at a Jamaican resort in 1992 sparked the idea of bringing certified fitness, yoga, tennis, and other wellness instructors to luxury resorts. She describes how the business grew organically through personal connections with hotel entertainment managers, evolving from a hobby into a profit‑driven venture once the need for a formal booking and fax system became clear. The conversation covers the company’s adaptation during the COVID‑19 pandemic—creating a “Clean Care Protect” manual, maintaining engagement via a Facebook group, and navigating cancellations and re‑bookings—followed by the post‑pandemic shift toward all‑inclusive hotel models, notably partnerships with Hyatt’s former AM Resorts, Wyndham, Hilton, and Marriott. Suzelle explains the current operational model: a membership‑based platform (FitBodiesInc.com) where certified instructors create profiles, upload credentials, and book weekly teaching slots at partner resorts, with pricing tiers ($95 travel membership, Medallion discounts) and a 30‑day trial. She highlights the appeal for mid‑life women travelers seeking safe, high‑quality fitness experiences on vacation, and outlines how fitness professionals can join via the website or Facebook group, noting the variety of specialties accepted (yoga, Pilates, Strong Nation, Zumba, tennis, pickleball, etc.). The episode emphasizes community, repeat bookings, and the personal fulfillment of helping guests and instructors enjoy active, luxurious vacations.

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