Natural Appetite Control Without or After the Shot - What is Calocurb?
7 Apr 2026 · 42 min
Sarah Kennedy, CEO of Calocurb, discusses a hops-derived supplement that activates gut receptors to trigger satiety hormones. Early trials show an 18% calorie reduction, comparable to about a quarter of semaglutide's effect. It's designed for people tapering off GLP-1 shots, taken once daily an hour before meals.
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Before we dive in, a word from our sponsor. Struggling with cravings or feeling hungry even when you're doing everything right? Calocurb is a 100% natural appetite management supplement designed to help you on your health journey. Clinically proven to work with your body by activating key satiety hormones, including GLP-1. It reduces cravings by 40%, hunger by 30%, and calorie intake by 18% an hour after taking a capsule. Developed in New Zealand and backed by over $30 million in research, Kalocurb is a simple, non-prescription way to support your weight health. If you are right now doing the shot, if you are contemplating doing the shot, you've come off the shot, but you know you need some other support, and if somehow you think you should have more willpower, more discipline, and that's the answer. Stay tuned to this episode. I have something so game-changing to share with you, and it is natural, my friends. You're in perimenopause, menopause, or postmenopause, and you're not slowing down. You're just getting started. But the old rules don't apply anymore. The workouts that worked before, they're working against you now. The advice you've been given, incomplete at best. I'm Debra Atkinson, and I'm the founder of Flipping 50, the pioneer in fitness for women in midlife. For more than 40 years, I've been in the trenches with women just like you, and for the last 12, right here on this podcast, and, and the founder of Flipping 50: The Stronger Way app and membership. Welcome to Flipping 50: The Stronger Way, where science meets strength, where you'll find the tools, research, and real talk to build the body and the life you want in your second half. Each week you'll get evidence-based exercise and nutrition strategies, conversations with leading experts, and honest answers to the questions your doctor didn't get answers to in medical school and doesn't have time to answer in an appointment. This is your show. Let's get stronger. Okay, friends, the food noise is real. The visceral belly fat gain is real, even for those of you that will tell me that you haven't really gained all that much weight. It's just shifted. It's relocated. It's not in the same places that it was. Quite frankly, if you are looking for a natural appetite control without the shot, while you are potentially tapering off the shot or otherwise, this episode is for you. If you simply want a better understanding of appetite, craving control and calming urges to do the things that you know won't serve you, then stay with me. Even if you're not interested in information or more news about the shot, there will be something here for all of us to take away. And I think being the women in midlife who influenced 3 generations, I would not hesitate to say that all of us know someone who's on the shot, been on the shot, thinking about the shot, wanting to, maybe not affording to, worried or concerned about negative side effects of the shot. And so it is for us to know more will be to help more. My guest today is Sarah Kennedy. She's the founder and CEO of Calocurb Limited. Calocurb is a revolutionary weight management product. It was commercialized after 15 years and $30 million of New Zealand government-backed science. The company currently sells in 5 international markets and continues to grow rapidly through channels and geographies. Prior to joining Fonterra in 2011, she had more than 20 years' experience in dietary and animal nutrition. She was trained as a vet and she is— she, well, first of all, she has accent to die for. You all know I'm a sucker. So she had me at hello, but honestly, she had me far before that. Calocurb came on my radar between 6 and 9 months ago. And I have tried it, experienced it because I, I wanted to know what happened. Are there negative side effects? And, and I wasn't necessarily struggling, but I think, can't we all, don't we all somehow struggle with cravings? And you will hear Sarah toward the end of our interview describe what actually a craving is. And you will say, maybe I don't have cravings. And then you'll, at the end of the show, be like, oh, well, yeah, yeah, I have that. I cannot wait to introduce you to Sarah Kennedy and to our conversation here. I would love to hear from you afterward. If you are thinking about it, if you are using the shot and wondering, how will I ever, or will I ever taper off? I ask some questions here and get some fantastic answers and input from Sarah that I think will be game-changing for you. No other words. And so I will stop now using the word life-changing and game-changing, But it is the sentiment that I've got about this episode and about the need for someone. My question to her, one of them was, where have you been all my life? Sarah Kennedy, thank you so much for being here.
It's my pleasure.
Well, it's my pleasure because if you know just one thing about me, it is that I'm a sucker for an accent. So you had me at hello. All right, I really am dying to ask you so, so many questions. But before we dive into literally the question about the thing, how was CalloCurb born? I mean, was this a napkin talk at a bar one day or where did this come?
Well, you know, I usually hang out at bars, but this didn't originate there. Actually, it came, it was 15 years ago. Actually, what are we now? 16 years ago almost, a group of very talented scientists in New Zealand, which are employed by the government, had a hypothesis that they would find a natural plant-based extract that suppressed appetite. So they put in for a grant. Now, just to qualify that, just about all primary research in New Zealand is done by the government. So what we'd call blue skies research. So we have very large research institutes that are owned by the government. So they put in for a grant and got $20 million back to begin this, what we'd call blue sky in those days. And interesting enough, so why did they have this hypothesis? Well, it came from history, and I always find this fascinating. And in fact, most things do. That in times of famine, people in the Highlands of Scotland would chew very, very bitter berries to suppress their appetite. And as stories would have you know, or history, I think it was King Charles II used to give it to his mistress to get her to lose weight. Of course, you know, being a male, he probably didn't use it himself. The other thing that was fascinating is in the Kalahari Desert, tribesmen chew very, very bitter cactus before going out hunting to suppress the appetite. And of course, that was the origin for Hoodia. So Hoodia that, you know, some who are good in natural herbs would recognize the name Hoodia. And there'd been some recent work with very bitter substances on with mice. So that started 16 years ago in 2010. And they had this hypothesis that they could suppress appetite with bitter substance, but in a way that would be acceptable to humans. So, and so they, the first thing they did was they took or they got 300 human biopsies of the whole of the gastrointestinal tract. So right down through the stomach, right down through the colon of these biopsies. Absolutely hilarious how they got them. One of the key scientists called Dr. Edward Walker had to go out and hang out in hospitals and ask people as they're getting a colonoscopy or enteroscopy if they wouldn't mind giving a biopsy. So anyway, they finally got these 300. And what they could prove, which had never been done before, is that we have bitter taste receptors right down through our gastrointestinal tract. So we know we have bitter taste receptors on our tongue and these are, you know, they taste and they're actually an evolutionary protection mechanism 'cause bitter was associated or could be associated with toxic. It's really fascinating. We have 25 bitter taste receptors, but we only have 3 sweet ones. Your body wants you to, to eat sweet things for energy, but it doesn't want you to eat bitter because it could be toxic. So by having these bitter taste receptors all the way through your gastrointestinal tract, why are they there? They're a secondary protection mechanism. Because if you ate something, but it wasn't bitter on your tongue, say it was covered and it went to your stomach, and it opened in your stomach, you would probably feel nauseous. It would increase the bile acids that would be trying to get it out and you'd vomit it up. Which is, or you'd feel nauseous so you'd stop eating. And interesting enough, not that we take it to that level, that's where an aperitif came in. You know, slightly bitter because it wants to stimulate the acids in your stomach, you know, to be receptive to food. But if it goes past the stomach into the upper gut, it will stimulate, and this is a fascinating thing, it will stimulate the release of appetite suppressing hormones. Because it's saying to you, hey, you could have eaten something toxic. So I'm going to tell you, tell your brain to stop eating. So you see this fabulous secondary evolutionary protection mechanism. The body is just the most extraordinary vessel of these feedback mechanisms. So they then showed that we had all of these bitter taste receptors. They mapped them right down through the gastrointestinal tract. And then they tested what would make them respond. You know, what would make them produce these hormones? 'Cause they mapped it out and they built these models. Well, not surprisingly, very little did. Because remember, it's a secondary protection mechanism. So if every time we ate something bitter, we didn't eat, you know, we'd all be having a cup of coffee and not eating. So literally only 2 extracts did. One was a potato oxalate, which is great, but it's poisonous. So you'd be thin, you'd be thin but dead. And the second was a hop. So a hop extract. So hop, like you use in beer.
Yeah.
So because they were a plant and food research and they had bred all the hops in New Zealand, they then tested another 100 of these. And came out with what they called the Eureka moment, the one that produced the most amount of appetite-suppressing hormones. So we knew the mode of action. We knew what would stimulate these, which was these bitter acids in the hops. But the thing is, and we knew that would stimulate the most, but would it actually work in living humans? So they took it into their first human clinical trial and that's when it showed that if taken— and remember, it didn't even have a name then— if taken an hour before an eat-to-your-full lunch and snack, we got an increase, a 600% increase of CCK, which is a very powerful appetite-suppressing hormone, a 600% increase in GLP-1, so we all know GLP-1, and a 200% increase in PYY. So we had a triple hormone release with an average of an 18% reduction in calorie intake. So that was against placebo versus treatment. So to give you a comparison to a semaglutide, which is Wegovy or Ozempic, They're about 25%. Wow. So there you've got that comparison there. So what are we actually doing? We are stimulating your body's own natural release of these hormones. Because remember, we release them normally. That's what we do when we eat. Else we'd all just eat till we pop. But so it's feedback mechanism. So we just super stimulate these. To release more, to tell you you're full faster. I hope that's sort of 16 years of science encapsulated in, but it works with the body super stimulating your own release.
Amazing. Which is, I think, for a lot of people out there, I— we've probably got a mixture of both. And I will speak to this because even with our own community, with clients that I'm working with currently, training to attend retreats and/or in various programs, there are women who are still wondering and flirting with the idea of should I or shouldn't I go with that shot? Or there are women who have been on it and are thinking, I'd like to taper off and how will I do that? Because if it's true, I've suppressed my own GLP-1s, then what? Can I come back online? Can I reboot? What can you say about that with the latter? Let's go there first with women who've, who are on it now or been on it and really want to taper and have something to support them because the food noise has quieted and it's been nice to have that turned off for a while, but the worry that it will come back on. Hey, before we go any further here, it's time to have a little heart-to-heart about muscle. Unfortunately, I'm going to start with the 3 little words that none of us loves to hear. As we age, it gets harder to gain muscle, but most importantly, it gets harder to support our mitochondria. Mitochondria are our energy central, and they produce all of the energy so that we can have the effective contractions from the weight training that we're doing. And look, it's not just about muscle size, and it's not just about discipline and doing the work. We have to have effective energy at the cellular level for the muscle to work efficiently so we can get the results Effectively. Introducing Mitopure. Timeline developed Mitopure, a supplement containing urolithin A. Urolithin A supports a cellular process called mitophagy. Mitophagy helps the body remove damaged mitochondria. Think Pac-Man, taking out the ones that are damaged so that the good ones can have room to do their work. It recycles cellular components and supports healthier mitochondrial function overall. The benefits can improve your cellular energy, your muscle strength, your recovery. Hello, yes please. And therefore, healthy aging. Timeline has spent more than 15 years researching mitochondrial health, invested over $50 million in research, and conducted multiple human clinical trials. One study, participants experienced 12% improvement in muscle strength in 4 months with no change in their exercise habits. So, I love this as a missing link for many of you doing the work, putting in the discipline, trying the willpower, but listen, it's not you. You just may need a little personal training friend. I love this and I love personally the gummies, but it's up to you. Timeline's clinically proven formula is now available at a new lower price. Mitopure now starts at $99 with the exact same science and formula. And my listeners can still get 20% off when you go to timeline.com/tamela. Flipping 50s show.
Look, it's a really good question, and I always say it's not an if, it's a must. When you come off the injectables, you have suppressed your endogenous, your natural hormones, down to zero, right? These appetite suppressants. And that's not surprising. Whenever you take a synthetic hormone, you're going to suppress your own. You know, your hormones go, hey, I don't need to do anything, I'm off on holiday, I'm not going to do anything, I'm suppressed. So how do you kick start those, or your word, which I really like, reboot those. And that is going to take, depending on how long you've been on the injectables, 3 to 6 weeks to reboot them. This is why when people come off, they get this insane hunger. It's just like, let me eat anything. And of course, weight regain. So absolutely, I say it's not enough. You don't want to waste all of those months that you spent losing that precious weight. So what I would say, take it as you start to titrate down. So, you know, 2 to 3 weeks before when you're starting to titrate down, take Kalicarb, get your body used to Kalicarb because remember, we're super stimulating your own endogenous release and then carry on. And you know, look, and I'd say for 3 months at least to kickstart. And then it's fascinating, you've got this wonderful safety net that's quietening that food noise and allowing you to kickstart your gut-brain axis. Now, interesting, people say, well, maybe I have to take Kalicube for life. No, you don't, because we upregulate your receptors. So I try to imagine them like little wee muscles in my stomach, right? And what we're doing is we're upregulating them. So we are improving your gut-brain access. So you can come off in 3 months. You know, a lot of people come off and then they're like, they're going into a big holiday period and they're like, yes, I want to eat, but I don't want to eat too much. So I'm going to take my Kalicube, or I'm going on a cruise. I just want to eat, but I don't want to eat too much. Or my belt's getting a little tighter or something like that. And you know, your dosage, like I usually take Calicube once a day 'cause I intermittent fast. And you know, everyone goes, "Oh, that's great." I usually do it 'cause I'm lazy because I get up and I'm rushing around and I don't have time for breakfast. And let me tell you, breakfast is not your most important meal of the day. That was developed by Mr. Kellogg, to tell you that. But naming the wrong one. And, but if I'm going to eat late at night, say I'm going out to dinner or a cocktail or something like that, and I know I'm gonna be starving, I'll probably take it probably then as well. Remember, it lasts for 4 to 6 hours. So always take Calicurb an hour before a main meal. Now, the main— the reason for that is you want it to go past your stomach and go into your upper gut. So go past your stomach and into you. So take it an hour, an hour and a half before. You can actually take it any time, but just make sure you allow it to get to your upper gut so you don't have food in your stomach. So take it with a large glass of water. I was at a conference the other day and I'd been talking so much and one of my staff just keeps laughing at me because I was talking about it and I said, and just take it with a large glass of wine. And I'm going, no, no, no, a large glass of water. Because all you want it to do, you can have it with coffee, you just want it to get through. So, um, with that, and it's just going to help you with that. Remember as well, people go, well, will it interfere with other medication? With our human bioavailability data, uh, it, uh, less than, well, 1.2% of the active ingredient with Amaracite, which is a hop, is absorbed in the bloodstream. And of that 1.2%, 0.01% is degraded in the liver. So incredibly safe with all other medications. It is focused on the gastrointestinal tract. It is focused on activating that endogenous and people on natural hormones. And people then say to me, yeah, but natural GLP-1 lasts for only 2 minutes. You know, how can you do this? Yeah, try to imagine it or describe it like a pinball machine and it's going down. This sort of amorphous blob is down and it's hitting these bitter taste receptors as it goes down. So it's sort of ringing those little bells as it's going down. So you're getting this constant release, firstly of CCK, then of GLP-1, and then PYY, 3 of the most powerful appetite-suppressing hormones.
Amazing. And I just want to bring everybody back to where this first started when you began talking. And the answer is yes, there's hope. And yes, you can reboot. You can bring yourself back online. Even if you have been on something and suppressed it, you're not stuck there forever. You don't have to be reliant on it. I think that was, by the way, if you missed it, that was the mic drop. So, you know, there's hope, there's a light at the end of the tunnel. And even though everything you've been told may have led you to believe you've gotta be on this for the rest of your life, Or I think that you've also been led to believe that you want to be on it for the rest of your life. And yet if we look, Sarah, at side effects, so negative side effects of GLP-1 versus negative side effects of Calocurb, are there any? Can we talk about that?
Yeah, absolutely. It is. And I agree with you, you know, like 68% of people drop off the injections within a year, and that's because of cost, side effect, and you plateau with your weight. You actually plateau. So you're getting injection fatigue. So you're holding that, and that's because you have literally saturated your reception. So yes, it is. Calicurb, in 5% of people, they will get a laxative effect. It's like a one-off. It happens an hour after you take it and usually it's a one-off. Very, very rarely you'll get chronic diarrhea. If that's the case, we'd say you're not a Calicurb user, but 5% of people will, which is why we have that onboarding, which is take 1 a day for 2 days, take 2 a day for 2 days, just to onboard you to get your body used to it. For those that do have a case of a laxative effect, I always say to them, you're a supertaster. You have a greater density. You have a greater density of these taste receptors in your gut. So I always say, hey, you would have survived through evolution. The rest of us would have been lying out there. But it's only really in 5% of people. And we know, you know, as I said, from mapping, the gastrointestinal tract, mapping these bitter taste receptors throughout, it is around 5% of people. They just have a greater density and they actually have more bitter taste receptors. More or less.
Interesting. Yeah, super interesting. Tell me this. So I think a lot of people listening won't know, maybe based on what we've said, do you need a prescription for Calicurm?
No, look, it's 100% natural. I know everyone's going to go, wow, this is too good to be true. I do want to say it is— the technology is owned by the government. So I'm not sure if you trust the New Zealand government, but, you know, we do. And we spent $30 million on research. But it is natural. It is made up of 3 ingredients. That bitter hop extract, that we talked about, which is specifically grown in New Zealand, a vegetable oil which helps it disperse, and a tiny bit of rosemary, which is there as a natural preservative. That's it. So we grow the hops in New Zealand. In fact, some of my team went down to see the hop harvest last week, which was amazing. We grow it, we extract it, and then it's sent to the US. Where it's manufactured in the US, and it is in a patented capsule, which is a delayed capsule, which allows it to get to the upper gut.
So interesting. And I do want to come back to receptors, but I'm going to move to something else first. I'll come back to that. I just want to make sure that all of our listeners kind of understand what is going on when we talk receptors. But to somebody who is considering GLP-1s, I would say now knowing about this, I would have said to you, where have you been for the last 2 years when I needed to know this? Because I, you know, it's very new for me, probably within the last 6 months that I've known about it. It's taken me this long to get you here, so thank you for, for being on and in demand and taking a break to come. But it seems to me like this would have been the first thing that I would say to a client who is asking for for my input. And I say this, when a client asks me for input, I'm not a doctor, I don't prescribe, I don't treat, and I don't pretend to be one either. But I do, I will give my 2 cents and say, well, if it were me, this is what I might think and do. And this would be a first stop I would suggest to do this first.
A lot of practitioners are doing that because you know, look, you know, it is just, it can be used as an alternative. You are, as we age, our gut, our receptors do decrease. You know, it's just like everything in our body. They do decrease. You know, our gut-brain axis isn't, and look, it's probably over years of, you know, what we've eaten and so on like that. So this will improve your gut-brain access. So absolutely. I'd do this first. So we say it can be used as an alternative. It can be used in combination because remember, you can lower your dose right down, which will lower your cost and side effects, and you're getting both natural hormone release and synthetic. But the other one is it's not an if, it's a must. You said, where have you been? Well, I would always answer Wegovy, which, you know, these drugs are extraordinary because they did change the way we talk about weight management. But they spent $1 billion on advertising when they launched in '21, '22. They took out to dinner 239,000 doctors. So, and they still spend now both Eli and Nova spend around $45 to $50 million a month. So we are like coming out, you know, we are talking to wonderful people like yourself. And, you know, and we have grown, we keep growing astronomically. But yes, it's getting that message out. You do have an alternative. It is natural. It has— well, we have 4 human clinicals now behind us. We just unblinded our last in November and it's our biggest to date. And I'm not allowed to say anything until it's published, else I'll be killed. But it's extra— I'd love to come back on just to tell you it's extraordinary results and I'm so excited about it. So we're hoping that'll be published by the end of April.
Okay, so it's a date. All right, I'll come stalk you. So we should probably put it on the calendar now. Well, I've got you as a captive audience and then we'll have it. But I want to ask you this. I know we talked about this and I think like using it, not tapering off of it, using it again, you know, so not the, the question of will I have to be on this for the rest of my life? And you've answered that very well with no, but speaking to— so with the holiday system or the holiday time, I think it's, yes, we're exposed to so much temptation, but we're also exposed to so much family stress and dynamics and trauma that actually make people turn to food as a, you know, crutch for whatever they don't want to say. But in that instance, how would a person use it? Say they haven't for a couple months or a month, would they then need to onboard slowly, or do they go back to the dose that they knew worked?
They go back to the dose that worked.
Okay.
Yeah, like I, I go in and out of mine, um, and so I just go back. So you, you know what works, you know. And as I said, in 5% of people, you know, they will get a laxative effect, and they just take a lower dose. They're the lucky ones that take a lower dose. You know, sometimes it's a higher dose if you're older and it's not You know, it's that sort of— it's that, that bell curve, you know, 5% at the bottom and 5% at the top, you know, that 90% in between, you know, is fine on the dosage we give. But it is a biologically active product. So, you know, that means it works. You will feel the effects of it. And because it is working. Interesting. I want to say to your listeners, when I said we did, you know, I told you about the first human clinical where we showed that rise. We then went on and did 2 more in both males and in females. And what most people don't realize is less than 30% of clinical, human clinical trials are done on women because we have hormones. So we're treated like little men and we're not little men. We have different metabolisms. We have a whole different array of things. But we did this in women and I was— it was just a fantastic result. So what we showed, well, we did a 24-hour, of course placebo-treated, 24-hour water-only fast with calicurb given at 16 hours and 20 hours. So that's the last 8 hours of fast, the hardest to keep and where you'll be the most hungry. So in women, we got 100% decrease in hunger. So the treated ones were no more hungry at 24 hours than they had been at 16 compared to placebo. But the one that I absolutely loved was we got 120% reduction in craving. Now craving is different from hunger. So that was at 120%. 4%. So they were craving less at the end of 24 hours than they had been at 16 hours. They were then given an ad libitum or an eat till you're full meal. Remember, that was 4 hours after their last dose of Callicurbe. And we got 14.5% reduction in calorie intake. So it lasted. So women are more sensitive to GLP-1. They're not quite sure why, but they think it is because it was a protective mechanism for the fetus. So they're more hypersensitive to these appetite-suppressing hormones that, remember, are to protect you, a secondary protection mechanism.
Amazing.
Yeah.
I want to go back to something you just said, and I think anybody listening is out on her hike or she's lifting and she's nodded her head. But I want you to distinguish, you said something profound, which is your appetite or hunger is very different than cravings. Can you say a little bit more on that?
Yeah, I'd have to, so hunger is your body saying you have to eat. Craving is more of a thought process. I want something sweet.
Which one's more powerful?
Ah, interesting. I don't know, I think it depends. I think sweet for women. You know, how often after dinner you're full but you have chocolate.
You're not hungry.
You are not hungry, but you want something. And it's a very cerebral thing in the fact that it's still driven by the hindbrain, but it's often a treat for a long day. It's a— yeah, it's more of a— trying to look for the word, but it is more of a a full brain thing. And this takes that away because we have this, our appetite center. So yes, you are, you know yourself, you're not hungry, but you want something. So Calicube, we get so many people telling us that you've helped me with that after dinner snacking. Yeah.
Oh yeah. Every woman here is nodding her head there. Okay. Now come back for me to Receptors and speak into the role of receptors in our body overall. Help a listener if she were gonna turn around and describe to a friend the importance of the receptors in all of this, in appetite maintenance and curbing cravings. What role do they play?
So we are all, the human body is driven by these physiological feedback loops. So I talk about the brain-gut axis. Well, what we're in fact doing is we're releasing hormones which go onto a receptor to tell the brain you're full. It tells the stomach to slow down. It does a number of things in your body and your whole body is a feedback mechanism. So, you know, if across everything, it's not just hunger, it's, you know, inflammatory. We're all these little receptors throughout our body telling us, really driven by our hormones, if that makes sense. What you would find fascinating, not in menopausal but in premenopausal or even in cycling women, you know, if you think they talk PMS, so premenstrual syndrome, which is in the luteal phase, that is totally driven by hormones. And that's why women will eat up to 600 calories more a day. And of course they will, because their body is saying, hey, eat something more, you may implant your egg, and I want it to have enough nourishment. So do you see why this fabulous mechanism we have in our bodies is this constant loop of all of these hormones telling us what to do?
Absolutely. So brilliant.
I—
okay, I'm going to ask you this because you've done You've probably done more than one of these, and you've spoken so articulately on everything. Is there a question— and I love the fact that I'm asking you not only as the scientist behind this but as a female who is one of us, and that is extremely helpful— is there a question that I have not asked? Is there something we still need to relay to a listener to understand the value of what you've done really to change diet culture.
Well, what I always tell people is your appetite— you know, what I love about these new drugs and about what has been spoken about is people used to always say it's willpower. It is not willpower. Your appetite center is in your hindbrain. And I always— it is not your fault. It is the way If you reduce your calories by 25%, your hunger will double over 4 months. That's your hunger hormone, ghrelin, going, "Hey, you gotta eat something. You're going into a famine." And once again, remember, that's what kept us alive. As we'd all be lying in our caves going, "Ah, you know what? It's raining. I'm not going out." So it drove us to eat. So when everyone goes, oh, it's willpower, they have no willpower, it is not that. It is your hindbrain driving you up, which is why 99% of diets fail. And we've got this willpower. I love describing it. There's your hindbrain there in there, and then you've got the forebrain over top of it. And you put hormones, lack of sleep, stress, alcohol, everything, and your forebrain falls off, and then your little hindbrain goes, 'Woohoo, we're going to eat some more.' And I always say to people, 'How many times have you had hot chips late at night after you've had alcohol or something like that?' Because it's your hindbrain saying that. So it is not your fault. It is not willpower. It is, however, your choice on what you eat. So all Kalicurbe does is we are a tool in the toolkit to help you to make those healthier choices. We're just going to help that hunger, that absolute ravenous hunger that says, I just have to eat anything, just give me something. We're going to help you then make a healthy choice, which is why we like working with practitioners because they can give the education with that. It's no use going from 10 donuts to 8 donuts. It is not really gonna help, right? So it is not your fault, it is not willpower, but use a tool that can help you make a healthier choice.
Oh, thank you. Goodness, you are changing the game for so many women. This is just truly game-changing. Thank you so much, Sarah, for your time, for being here, and for what you're doing. Everyone to get to the website. It's simply Calocurb, as it sounds, and Instagram at the same location. We'll put those links in the show notes, and I hope to hear from you behind the scenes in Instagram. DM me, tell me once you've tried it, if you've tried it, how it's gone. I want to be able to share this with other women because a natural alternative is what so many of you have told me you're looking for. And you've also told me you're white-knuckling it. Willpower and discipline, or you think it's you and it's not. Thank you again, Sarah.
Thank you so much.
The information shared on Flipping 50 the Stronger Way is for educational and informational purposes only and not intended as a substitute for medical advice, diagnosis, or treatment. Always consult your physician or qualified healthcare provider before beginning any exercise program, making changes to your diet, or adjusting any medications or supplements. Individual results may vary. Debra Atkinson and Flipping 50 are not responsible for any injury or adverse outcomes resulting from information presented on this podcast. Thanks for joining us. If you've ever felt like your appetite is working against you, especially in midlife, You're not alone. That's where Calicurb can help. Calicurb is a 100% natural, clinically proven appetite management supplement powered by MRS-8, patented hops extract developed over 15 years with 30 million in research. It works by activating 3 key satiety hormones, GLP-1, CCK, and PYY, helping you feel full faster. In 3 clinical studies, Kalicurbe reduced cravings by 40%, hunger by 30%, and calorie intake by 18% after just 1 hour of taking a capsule. Whether you're working toward a health goal, maintaining your results, or navigating changes after GLP medications, Kalicurbe is designed to support your body's natural satiety signals. Trusted by healthcare professionals, Kalicurbe is prescription-free, easy to take, and supports real sustainable results. Learn more about Calicurp and take the next step toward feeling balanced, in control, and confident in your health journey.
