Your Brain Better | A No Negative Side-Effects Method

Real quick, before we dive into this episode, I have a little sleep secret I want to tell you about. Look, sleep is crucial for your fitness, but it's crucial for just plain old everyday life and function. And I find I sleep great unless I have a migraine. And I've had more than my fair share since perimenopause all the way through postmenopause. My secret weapon was Blue Sky CBD sleep gels. Each gel contains 25 milligrams of CBD and 25 milligrams CBN for deep restorative sleep. Something about it helps to reduce inflammation, which I believe for me was key in helping me get to sleep. But the biggest thing is so many of the over-the-counter solutions, whether for sleep or migraines, can ruin gut health, and liver health. Neither one of those did I want to be problematic for me. So this option is recommended by healthcare providers worldwide and backed by thousands of happy customers, many of whom come from our Flipping 50 community. There is zero THC, so it's non-habit-forming. It's made by a trusted family-owned company that we all can feel good about. Third-party tested for purity and potency. And if you're interested, you too can try a sample for just $6. But even better, you can get 30% off forever with discount code FLIPPING50. That's FLIPPING50. Just go to flipping50.com/blueskycbd. We'll put that link in the show notes and you'll find it everywhere on Flipping 50 at My Favorites. What are you waiting for? Good night. He had me at no negative side effects. Tune into this episode, stay with me here to learn right along with me. I'd have to admit I'd never heard this term before, and I was learning and listening right along with you. More people are using alternative medicine, that's no secret. This discussion of a bioelectric medicine opens the door to yet another type of optimizing body tissues and function. Get that right. This isn't treatment, although you'll, you'll hear me toward the end incorrectly use that word and be corrected, which was fantastic. The whole point is we're not actually treating some symptom. What we're doing is optimizing tissues in the body to function correctly so the body can either optimize itself or get out of its way, depending on how you need to think about it. This is another way of optimizing your bodily function. This isn't another treatment, but yet a way to potentially get out of our own body's way of doing what it naturally wants to do— live and thrive. I'm Debra Atkinson. You're listening to Flipping 50, where I address your top struggles and concerns. But most of all, we want to uplift you and have you expect and better services and products. And I share what to eat, how to move, and how to change your mindset so you can have the energy and the vitality that you want, need, and deserve in this second and better half. My guest today is Guy Odishaw. He's a healthcare entrepreneur, bioelectric medicine practitioner, founder of Bhakti Wellness Center, one of the largest, most diverse integrative medicine clinics in the country. Co-founder of the first integrative student health clinics in the country at the University of Minnesota, co-founder of Bhakti Brain Health Clinic, neuroimaging and neuromodulation, co-founder of Minnesota Bredesen Clinic, dementia prevention and treatment, co-founder of Cerebral Fit Training, a nutraceutical Electroceutical Company. Wow, what a mouthful, guys. 30 years of clinical experience specializing in treatment-resistant chronic pain, traumatic brain injury, and psychoemotional trauma informs his approach to brain health. Additionally, his 20-plus years as a meditation instructor and facilitator of courses on personal growth help him understand how to support clients through the potent changes arising from neurotherapy. Brain training does not only alleviate unwanted symptoms, but it often also positively changes one's whole sense of self and relationship to the world around them. Can't wait to have you listen to this closely because it is a new topic. It's something that will strike you as, I haven't heard this before. So Don't just glaze over it. Really try to listen intently, and I can't wait to hear what your questions are afterward. Guy, thank you so much for joining me today.

Thanks for having me on, Debra.

And you have no idea, but I have a cousin Guy, and that must be like the only other guy in the world that I actually have had a conversation with. So, uh, very glad to have you here. But I want to ask something before we dive into this topic that I think is going to be eye-opening for our audience and something new to consider. But tell me why you're doing this. How did you land here? I mean, did you grow up and run around with a cape on knowing this is what you wanted to do when you were a little boy? Or how, how did it become this is what you're going to do?

Oh, what a great question. I love the way you frame that because you're reminding me of a part of the story that I never tell, which is that, yes, this is actually me as a child, as an adult. Like, this is my, my child as an adult. Um, I was fascinated with computers and technology and devices. And, and, you know, my parents joke that like when I was 4, I built my first computer, which, you know, was not the case, but I was trying to. Um, and, and, and spent right up until probably age 16, 17, 18 when it was time to make some choices and and, you know, career in school, I was programming computers. Wrote my first piece of software probably at 14, but then decided computers wasn't for me, ended up going into holistic health. And then those two things came together. You know, I've been practicing a little over 30 years. Maybe 12 years ago, I got introduced to bioelectric medicine And it totally brought back my fascination, uh, with technology from my childhood. And, and it has been this synergy of holistic health and bioelectric medicine. And I, I do, I feel, I feel like a kid getting to play with my toys every day.

Very cool. Very cool. Which I think most of us would love to say about our careers. And, um, I'm fortunate I can as well. All right, now we have to dive into this, and I define these, these terms here. So what is bioelectric medicine? What does that really mean to me, and why do I care?

Sure. So, um, a way to think about, you know, human beings, really any life just in general, single cell, just life in general, is it's, it's an electrochemical entity. Now, we're more than that. There's more to us than electricity and chemistry for sure. But in the simplest sense, we'll be a little reductionist for the moment and just think of we're electrochemical beings. In medicine, we've been running on primarily a chemical model in this country for 200 years. So pharmaceutical medicine, you use chemicals to change what's happening in the body and fight disease. Right along with chemical medicine, because you can go back in time to herbal medicine, sort of different but not wholly different, but there's been an electrical side. It just, in our culture, it got eclipsed. It existed and has continued to exist, but but in the shadows, it was the redheaded stepchild that nobody talked about. And, my apologies to all redheaded stepchildren. So, we have chemical medicine and we have electrical medicine, but what's happening is some of the advances in science on the bioelectric side are really starting to push it into the mainstream. And, I think we're going to see it I don't want to say necessarily pass or surpass or eclipse, but we're already seeing bioelectric medicine doing things in the lab that chemical medicine can't do. And even mechanical medicine like surgery can't do. And an example of that would be, so maybe we're familiar with the fact that a salamander can regenerate a limb and that's true of salamanders, but a frog cannot. And so, One of my favorite researchers in bioelectric medicine, Michael Levin at Tufts University, has shown that he's able to regrow a frog leg using bioelectric medicine. And, he's gone on to do this in other animals. And, right now, they're in a mouse model being able to regenerate a limb. And so far, they've made it to be able to regenerate half a limb. But, their goal is this being used in humans as part of medicine, regenerative medicine. If you need a new kidney, you just grow a new kidney. You name it, you just have to turn on the algorithm, the subroutine that's in our biology that says grow this part here. And, that's the direction that he's heading. So, the idea is that we're working with the electrical gradient at the cell or the tissue or the organ or the organism level, but we're manipulating the electrical gradient in ways to get the body to do what we want it to do and, and stop doing what we don't want it to do. So there's a very high-level definition of what is bioelectric medicine. It is changing the electrical gradient, you know, at the cell and tissue level.

So for every listener here, I think we're all getting into this moment where varying degrees of urgency about what is it going to be like when we're in our 90s or 80s or 70s? And partially that's due to taking care of aging parents or saying goodbye to them. Everything gets a little bit more, okay, it's my turn, and what can I do about it? What is bioelectrical medicine? What, what does it have to do with our longevity?

Yeah, um, so I probably— my largest population of clients or dementia clients, some Parkinson's, some dystonia, other conditions. But certainly, we talk about aging in that population that you identified. One of the biggest concerns is neurodegenerative disease generally in the category of dementia. And, you know, we have a growing collection of, you know, in our patient population of people who were someplace on the spectrum from just beginning to show signs of cognitive decline to institutionalized kind of non-functioning. One of our more extreme cases is a lady who basically did nothing all day long, sat in a chair, looked out the window. That was it. And that same person, we're a year and a half, almost 2 years into treatment, is driving, golfing, going to watch the grandkids' hockey games. Her and her husband go out on dates and visit with friends. Basically, she's living her life. And, and, you know, that is bioelectric medicine. That, that was the difference. She'd had all of the standard of care of allopathic medicine from about 5 years back in her diagnosis. They started treating By the time they reached me, she was 5 years into the diagnosis and she was at that place of basically non-functioning. And in 3 months, we basically, we had her mostly back to her day-to-day. And in 6 months, again, she was driving and golfing. And so, you know, this is what we see. This is what is possible and not just possible. She's not an outlier. And I have a client who's 83 who just started. She's a little more than a month in. 3 weeks in, the family called and they said, "Guys, is this possible? Is what we're seeing possible?" And they just go on to tell how much better their mom was doing. And yeah, yes, absolutely, that is possible. I have stroke clients who they come to me and their aphasia is so bad that they can't speak and we put them on bioelectric medicine and 3, 4, 5 weeks, they're speaking fluently again. And so, this ability to positively impact the system on kind of a rejuvenation restoration regeneration level, it's life-changing.

And the, the majority of our listeners here are females, and females here who, some of which are health and fitness pros. So this is actually great for them to hear as well. But generally they're here listening for themselves first. Then we have another podcast, She Means Fitness Business, where we address fitness pros and health coaches. By the way, listeners, that's for you if you're double dipping, but One of the number one fears, and this always surprised me, but I think the older we get, the reality of this is certainly real, is dementia and Alzheimer's disease. As a woman's risk is a little bit greater than a man's. What's the benefit to brain health for bioelectric medicine? What impact does it have on that?

Absolutely. That is my primary field with CerebroFit, the company. We our kind of front-facing is all things brain. We do body as well, but our front-facing is all things brain. And so again, we can look at neurodegenerative, so dementia. Ideally, we would start with somebody maybe in their 50s because we know that dementia has about a 15 to 20-year head start on symptoms. So if we think people generally tend to see people symptomatic Mid to late 60s, 70s, 80s, it becomes a little more expected. So 50s is really the sweet spot for prevention. And, and so ideally, in our, uh, one of my clinics is a Bredesen clinic. We do the Bredesen protocol, which is prevention and treatment of dementia. Uh, the prevention side is, of course, all the diet and lifestyle things, absolutely. Uh, but then bioelectric medicine,. And one of the things, there's so much to say about what are the effects, but I'll pick, you know, one of the top ones. So mitochondria, mitochondria, you know, a little organelle within our cells and free-floating in the blood. They produce energy ATP. So that's where they get most of their billing is around energy production, but they're also very responsible for cell signaling. So tissues have a communication network and they talk within the tissue about what does it mean to be this tissue type, what's needed, preparation for action, preparation for kind of ramping down and going into a kind of a detox pathway. And then, mitochondria talking tissue to tissue and communicating there as well. So, they have a lot to do with cell signaling. And what happens is You know, we lose about 30% of our mitochondria between age 20 and 40. And then, we are going to lose about another 20% between 40 and 60. So, this really important organelle, we lose them. They just kind of die off. And so—

Can I inject here something? Yep. There is something that I always like to do for our audience, and that is, you know, if we're talking about loss of something or a lower production, loss of muscle, loss of bone, it's also important to finish that sentence with, if you're not doing the right thing. So we know we can turn around mitochondria production and we make the, the production of mitochondria in a 70-year-old the, the same as a 20-year-old if we're exercising correctly.

Yes-ish. Yes-ish. So yes, so there's all kinds of things. Again, that's the diet and lifestyle side, and diet and lifestyle can handle a lot. But what we see from the current research in the bioelectric medicine side is it doesn't handle enough and it leaves some gaps. And, that's where this piece comes in and fills those gaps nicely. So, what we want to be able to do with the devices, one of the things is increase the activity of those mitochondria, whether it's because we have a diminishing amount of them or we've kept a happy amount of them but they're not functioning optimally. We want to get those mitochondria doing their job more fully. And, that's one of the benefits we see from using, say, near-infrared light in the form of like a near-infrared light helmet to get near-infrared photons into the brain. Long list of benefits that are all in that revitalizing regenerative area. None of it is anti-anything. It's all pro-vitality. So it makes it great as a preventative strategy earlier, but then also a good acute intervention, again, for the person with dementia or stroke or traumatic brain injury. And then you had mentioned kind of the show and who the show is for, you know, so maybe another important topic is anxiety. Yeah, yep. Prevalence of it in, you know, the society at large is about 17% compared to dementia is about 2%. So, much more prevalence and, again, tends to skew more towards women than men. So, ability to use bioelectric medicine to regulate the autonomic and central nervous system to address anxiety. And, I'll say from brain standpoint, we think of anxiety as dysregulation in the system. Anxiety is how dysregulation feels. And so, you could line up 10 people and they would all say, "I have anxiety," and they could describe it. You go, "Yep, that sounds like anxiety." But, where their anxiety is coming from, like 10 out of 10 different fundamental causes of that anxiety. And so, they really need individual treatments to regulate the dysregulation. And, that here again is where bioelectric medicine can come come in and be able to do that in a very efficient way over against what we see when we're trying to do that on the chemical side using SSRIs or something of that nature. We can have a similar effect, only no side effect. And really, when you do head-to-head studies, something like transcranial stimulation outperforms an SSRI by, by about 3 times. So it's a reasonable approach.

Yeah. Well, and I think one of the things that you've said that really gets people's attention is no negative side effects, right? I mean, that's, that's just such a big one because we all know that any prescription medication does have them. Is there— do you have any non-responders? Is there anybody who doesn't respond? To bioelectric medicine?

Yes. And then a caveat to that would be the question of, you know, is it the right treatment? And, and so I'll give you an example. We had a, a client who came in probably 55-ish, basically lifelong chronic depression. Had tried everything, therapy, individual drugs, cocktails of drugs, transcranial magnetic stimulation. She really had tried everything to break this. So we were kind of the next thing on the list. We started off with like, okay, you're a chronic depression person. And so this is what we're thinking. But when we did neuroimaging, And, what came back in the neuroimaging, so this is QEEG neuroimaging as opposed to MRI or SPECT or CAT. We did QEEG. And, what came back was sign of concussion. So, we talked with her about concussion, nothing, no, no, no, I've never had one. And then, eventually what came out was, yeah, when she was early teens, she fell while skating split her head open, hospital, all of that. But nobody had ever mentioned concussion to her, so she did not have a self-sense of having had a concussion. But the imaging looked like what's going on looks like a concussion. So we changed the treatment plan from treating kind of the classic idea of treating depression to treating concussion. And then part of concussion is you always look for autonomic dysregulation. So we did some of our testing for autonomic dysregulation, and her autonomic system was probably the most dysregulated I've ever seen. It was, yeah, just shocking and distressing. So we moved to treating her autonomic nervous system first using biofeedback and heart rate variability training. And, as that started to come in line, she started reporting change in symptoms. Then, we switched her neuromodulation to, again, treatment for concussion and not depression. And, she just started the changes week after week when she would come in, she would report better sleep, better attitude, better coping at work. She had a very high-pressure job, all of that. And so like just that shift in switching up from treating the brain, but treating it for this condition called depression. And really what we did was we treated the dysregulation in her system and not a diagnostic label. And, and so we could have said she was a non-responder, but But she wasn't a non-responder to bioelectric medicine. She was a non-responder to bioelectric medicine for the wrong thing. Yep. And that just kind of makes sense. But I will also hold out. I do believe that there are people who will be non-responders. It appears in all of areas of healthcare, there are people who are just non-responders, just as there are, you know, kind of high responders. You get a bell curve.

Sure, sure. So you've mentioned a couple of— of course, a couple big ones, same with stroke and talking about anxiety. What other conditions do you treat? Have we covered them all, or are there more? And, and any more success stories? Of course, everybody loves to hear a great success story.

Yeah, yeah. So, so I mean, my, my favorite line when I'm talking with clients about this or in any environment is, well, we, in the brain health clinic, as professionals, as providers, what we talk about is we regulate dysregulation. We don't treat conditions. I don't treat anxiety or depression or dementia or Parkinson's. I regulate dysregulation. That's what I do. And so, That's not all that helpful, you know, actually for the patient because people identify with their symptoms. And so we need to be able to bridge that gap. But ultimately, that is the answer. But I'll give you a couple of examples. So macular degeneration, I, you know, just finished a couple of consults for some people who are early on some very late-stage macular degeneration. And Again, in our Western medical system, that's considered a chronic degenerative disease. It's only going in one direction, getting worse. And the medical system is basically like, we'll hold your hand as you go blind and give you some adaptive strategies. And that's about it. And it just doesn't have to be that way. One, there's in traditional Chinese medicine, they've for thousands of years, treated, presumed to treat macular degeneration and do very well with it. On the bioelectric medicine side, we have about an 85% success rate at what we say is slow, stop, or reverse. We never know what a person will get, but being able to change the course of the condition clinically, we have an 85% success rate with many stories where we've taken a person again, either from some loss or extensive vision loss, and returned them to full vision, but not just full vision. When they go in and see their doctor, they don't have diagnosable disease. Like, if that was day one, they would not be diagnosed with macular degeneration. So that kind of change. And obviously, those are our best cases, but rarely are we not able to restore some vision and control the degenerative process. One of my longest-term clients is 17 years post-treatment. We treated for 6 months. She had a full restoration of vision, and 17 years later, her vision is fine. Wow. Age-related changes, but just age-related changes, no disease-based changes. So, macular degeneration is an example. Another, ADHD. ADHD, it's a little maddening, again, for those of us on the brain side of this who deal with the organ itself. Most every ADHD diagnosis is done behaviorally. So somebody is watching the person, how they function, maybe giving them some neuropsych testing. They, oh, you have ADHD. When we do neuroimaging, we have 8 different phenotypes of ADHD. So how does that brain generate the behavior that we label ADHD? And it matters because again, it's that fitted thing. There's one of those phenotypes that will respond well to Ritalin, but the other 7 will not. And you would think you'd like to know that if you're thinking medication for the treatment. But then about 50% of the time in people that are referred in for ADHD, they don't have ADHD at all. They have some other dysregulation that is making it look like they have it, but they don't. And a small subcategory is something like epileptiform activity, absence seizures. And so, that's exactly the person you wouldn't want to give a stimulant to. But, if they're not doing neuroimaging, they won't know that. They'll just follow the standard treatment for ADHD and away they go. So, We find, like, doing that differential assessment, really understanding the nature of the dysregulation in this particular brain, then we're able to put together a treatment plan. And whether that's, you know, the parents working with the child, school system working with the child, but also bioelectric medicine, how do we help that brain regulate itself back into a more neurotypical functioning. And, you know, I've got to— you asked about, you know, stories. One of my favorites is this young man, 11 years old when he came to me, and actually doing really well, but a very high-achieving family. So within his family, he was seen as not doing well, but compared to his peers, he was great. But, he was a very typical boy when he came in. He could hardly sit still. He was fidget, fidget, fidget, fidget. We were doing neurofeedback with him. We did end up doing some at-home bioelectric medicine kind of neuromodulation, but we were doing kind of the higher-end clinic neurofeedback. And, over a period of about a year, we got interrupted by COVID. So, normally, a treatment isn't that long, but it ended up being about a year for him. We were able to improve his reading by 3 grades. He, you know, kind of increased his social sphere within his school setting, kind of emerged as more of a leader within his peers, you know, joined some activity clubs at school, which was not really his thing before this. So it's, you know, socially expanded much more. Academics became much more. And then the family, I remember when the mom came in the first time she had a positive, it was, "You're not going to believe this. Our son got himself out of bed, made his bed, came down, sat at the table, and had breakfast with the family. That has never happened in 11 years." And so just a wholesale change in his functional capacity. And that's what I love about this. When we work with the brain, it's almost never one-dimensional because we're not treating a symptom. We're vitalizing and optimizing the organ, the brain as an organ. And then, everything the brain does, which is kind of everything, gets better. And so, cognitively, we get better, but relationally, we get better organizationally, we get better, but also the brain runs the body, right? So it's running digestion, it's running the hormones, it's regulating blood sugar, it's regulating temperature, it's regulating blood flow. So if we can improve all of those things, that has a massive impact on our functioning, our health in the moment, but also over the course of our life. Like, one of the examples I like to use is if the timing chain in your car is off by a little bit, your performance is going to suffer. So less gas mileage, you know, less acceleration on takeoff, but it's extra wear and tear on that engine, which, you know, at 10,000 miles you don't care, but at 100,000 miles you realize you should have cared. And that's the way it is for us. If our brain is off a little bit so that all of the functions that it runs are off a little bit, maybe you don't care when you're 25, but by the time you're 55, you're probably showing those signs of excess wear. And that becomes the rationale for why deal with this earlier is So we don't have that just slowly kind of chipping away at the mechanism of suboptimal functioning.

I love that. All right, now as we wind down, I'm going to ask you this. I mean, you've talked about really kind of expanding and opening up everybody's world, but could you describe— I mean, what is this like to, to physically come in and get a treatment? What does that look and feel like, and how long does it take? I mean, what are, what are we talking about? Because I think for audience listeners and maybe hard to imagine.

I appreciate the practical side of that. Yeah. So I would say for cerebral fit, we do most of our treatments are in-home. We use devices. So typically what I would do is hop on a Zoom call with somebody, do a full medical history and intake, what's going on, identify their primary symptoms, and then propose a treatment plan, which would be a device or a couple of devices. We would talk through, you know, what are they on board with? Because there's one, there's budget paying for it, and we can get into those details. But there's also, it has to be done, right? This is a bit like diet and exercise. Changing your diet, it's going to take some time and some habits. And exercising takes some time and some habits. Doing bioelectric medicine takes a little bit of time and builds some habits. So we have to really match the treatment plan with the person. Then once we have agreement, I pack up the devices, I send them off. When they get them, we hop on a Zoom call, we go through how to use them, what their protocols are going to be. Then they have access to me whenever they need it as they go through their treatment. But then they would start their treatment. And what treatment might look like— so our, our devices are— we have a near-infrared helmet. So it's just that, it's a Looks like a bike helmet you put on your head, turn it on, delivers photons to the brain. Pretty simple. You can be napping, watching TV, working on the computer, pretty much whatever you want. We have an audiovisual entrainment device, which is flashing glasses, headphones with binaural beats, ear clips with transcranial stimulation. That's great for regulating the central nervous system, the brain. It's one of my favorite devices. It's probably the one we use the most. So that one, you know, is a little bit more like you're probably going to be just laying down doing nothing, but it has components so you can integrate it into a more active lifestyle. And that's fine. So we always try and look at how do I minimize impact on people's schedules with devices and keep it human. So, we have a nasal laser, which is exactly what it sounds like. It's 2 lasers you stick up your nose. And then, we got ear lasers. That's a very portable device, easy to put in and then just go about whatever you're doing. We have infrared, red and infrared panels that you use on the body. So, that again, you're probably going to be stationary treating, you know, a knee or a back or brain. We have a Mouthguard, that's pretty easy. You can pop that in, you can run it off your phone or any device. So that's for oral health. So those are our primary devices. And typically we would send those. We do also do in-clinic treatment. So we have high-end neurostimulation and high-end neurofeedback in clinic. And that would be a person coming in for an hour treatment, typically twice a week. Generally, we say 40 treatments. So, a course of say neurofeedback is about $5,000 all in for neuroimaging and the full course of treatment. But again, the vast majority of my clients are at home and they're doing their treatments on a daily basis. It's like the toothbrush for the brain. You should brush your teeth twice a day until you don't want them anymore. Same thing with your brain. You should brush your brain twice a day till you don't want it anymore.

I love that. Okay, so now I want to ask a question. So you've hinted at, uh, mitochondria, which as we age we are all going to decline at some level for no matter what else we're doing. And you've talked about special conditions, people who are dealing with anxiety, dementia, stroke, ADHD, D, macular degeneration, and want, want a fix to an existing problem. What about someone among our listeners who might be already striving to age better? They're, they're making all kinds of health habit changes as it is, but do you treat or provide service— treat may not be the right word in this case— to somebody who simply wants to optimize their aging? They don't necessarily have anything wrong.

Yeah, great. I love that. I would like to have more of those people.

Yeah.

So, so I think the, the nice thing about the devices is, again, they don't treat symptoms. They vitalize tissues, organs, systems. And so, anybody can use it. It can be prevention, it can be peak performance. We can take somebody who is a peak performer, name the category, athlete, CEO, doctor, doesn't matter, somebody who's a peak performer. And we can put the device on them, let's say the infrared helmet if we're going for cognitive. And that person who performs above average on every metric, will perform better. And so, that's the thing that can be challenging to really take in is what we're doing is we're vitalizing the system. We're giving it more of what it wants. And pretty much all of us could use that. I like to use the analogy of money and like what happens if you get more money and you're living kind of at your budget, whatever that is, and then all of a sudden you have more money. Rarely is that a problem.

Yeah, right.

You know, like, we'll take that and maybe we'll invest some of it, or we'll set up some funds for children, or, you know, maybe there's some deferred maintenance that we haven't gotten to because there just wasn't that extra money. So you take that money and you do put it on the deferred maintenance and you get that taken care of. That's exactly what the body does when the body has more resources., it's going to put it towards some of that deferred maintenance that it's not getting to on an everyday basis. And that's what these devices do in a sense to the body. They give the body more resources and then the body's natural intelligence put those resources to use. It deploys them in its own priorities. If we're treating a brain and we put photons in, the brain is going to use that extra energy in a way that it needs it. And that's great. I, as a clinician, don't want to get in there and micromanage. I want to say, like, hey brain, you know how to be a brain better than I do. So, here's some resources. Do your thing. And that's part of the brilliance in bioelectric medicine. If we get back to where we started, if we were to look at the research again, say Michael Levin, what he's doing, he says the same thing. When he is going to regrow a leg on a frog, he doesn't want to be micromanaging. I need a shin bone here and I need a toe, a metatarsal here. No, he just wants to say grow a leg and get out of the way. Just The frog knows how to grow a leg, it just needs to turn it on. And, and that's the same thing, the same idea. We just want to say to the body, here's resources, you know what to do with it, away you go.

So cool, I love it. And thank you so much for correcting me and my use of the word treatment. So I love, I love that you said, you know, it's an optimizer. You're not treating anything, you're vitalizing the system, which, which I think resonates with everyone here. Where is the best place for listeners to go and learn more about you and about Cerebral Fit?

cerebralfit.com. So cerebralfit.com, and there they'll find a direct number to me, a direct email to me, all of our products. I have a ridiculous amount of research. I really believe in educating our client population. So you'll find research from the best researchers around the world, the best institutions around the world who are leading in this area, and, and really come to understand that this is grounded in science. Everything that I've talked about here today is all evidence-based and backed up by research in the lab, but also clinical studies clinical outcome from practicing clinicians. And so we put all that information there so that people don't have to wonder, they don't have to guess.

So cerebralfit.com, everything is there. Fantastic. Thank you so much for being here. Okay, listeners, I have no doubt you will have some questions, and maybe there was a follow-up question question you wish I would have asked, you can let me have it at flipping50.com/no-side-effects. So what are you waiting for? Let's start flipping 50 today.