Fortitude 365Helping Athletes, Coaches, and Teams Perform!

Coach K - You want to be coached hard.mp4

14 Oct 2025 · 1 min

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0:38

Short spoken excerpt from a YouTube clip of Coach K (uploaded by Fortitude 365) where he argues that elite players want to be coached hard. He states that coaching hard benefits a franchise and helps players become top performers and All‑Stars, and frames coaching hard as a pathway to improvement for even non-All‑Star players.

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And I said, I'll tell you one thing. If your best player can be coached hard, it's going to be good for your franchise. And I'll tell you this. He was coached hard, right? He wants to be coached hard, still wants to be coached hard. And that's what, why he's one of the top, top players in the league and a starting, a starter in the All Star Game, you know, because the great ones, the really good ones, and you don't have to be great like an All Star, but you, as much as you can do you want to be coached hard? You want to be coached hard, you want to become better?