Fortitude 365Helping Athletes, Coaches, and Teams Perform!

Culture is the way you do things every day

18 Sept 2025 · 1 min

Watch on YouTube

0:30

A brief YouTube monologue (Fortitude 365) in which a single speaker defines organizational/team culture as daily habits, standards, and routines. The speaker emphasizes that culture must be lived "every day" to be real and notes that many coaches frequently invoke the word "culture" at press conferences.

Chapters

What culture is. It's habits. It's the way you do things every day. You know, it's your standards, your standards, your habits. But it's got to be every day. So many people can talk about culture. I'm going to be in this little montage. They did a montage of all the coaches that say the word culture at their press conferences. And here I go, and I'm going to be added to it again. But you got to live it every day. The key to culture is every day. It can mean different things to different people, but it's got to be every day or it's not real. And it's habits, standards, the way you go about your business every day.