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Cultures job is to drive behaviors that win.mp4

29 Sept 2025 · 1 min

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This short leadership monologue (YouTube) argues that organizational culture's job is to drive the behaviors that win, not to make people feel good. The speaker criticizes weak, feel-good cultures and emphasizes that growth requires tolerating discomfort. They name target behaviors—passion, courage, intensity, work, ownership, excellence, and leadership—and challenge the audience to assess whether their culture demands and drives those behaviors.

Chapters

Culture is not to make people feel good. Because a lot of times, the things that feel good don't help us. What? When a weak culture prioritizes, you got to feel good all the time, and if it doesn't feel good, don't do it. That's what a weak culture does. The culture was unwilling to sit in the discomfort that growth requires. And there's too much of culture being taught where it's all like, trust falls and hugs. The purpose of culture is to drive the behaviors that win. That's it. That's culture. Job. Now, the behavior that wins is what we got to identify. And we could look and start right here, right? Passion, courage, intensity, work, ownership, excellence, Leadership. Absolutely. Great list right here, just around this room. Phenomenal. The question is, does our culture demand that? Does our culture drive that?