James Franklin on Great vs Elite

9 Sept 2025 · 1 min
0:58

A short YouTube team talk (Fortitude 365 upload) in which coach James Franklin contrasts being "great" with being "elite," arguing the difference is attention to details and consistent habits. He lists specific behaviors (attending class, punctual meetings, phones off, taking notes), stresses coaches must enforce standards, rejects excuses, and links small lapses to narrow losses; tone is motivational and disciplinary.

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